Alfa Romeo – Putting the passion back into driving

Jeremy Clarkson of BBC2’s Top Gear quite rightly insists “You can’t claim to be a true petrol head until you’ve owned an Alfa.” It’s an honest endorsement of a brand that lives and breathes passion for the driving experience.

While the Alfa Romeos of today have come a long way since the company’s first models rolled out in 1910, they have all remained true to the brand’s essence of creating and delivering the ultimate drive.

Alfa Romeo is an expression of passionate Latin creativity that embodies all the style and character that only the Italians can conjure up.

Its sporting heritage is unparalleled in the realms of motor sports and the fundamentals of performance, handling and safety of competition cars are incorporated into production models.

The Italian Thoroughbred Motorcar Company (ITCM) hailed the return of Alfa Romeo to Sri Lanka when they handed over the first new import to Ajantha De Abrew recently, marking the beginning of a new dealership headed by some of the most enthusiastic driving aficionados in the country.

With a clear and undiluted mission of putting passion back into driving, ITCM is set to import many more new and reconditioned Alfa’s shortly. The company will also bring down some of the other famous Italian brands like Abarth, Maserati and Fiat.

Sri Lankan enthusiasts will be pleased to note that at the heart of ITMC’s operation is a brand new purposed built workshop set up with foreign technical collaboration. The workshop is headed by Indika Wickremesinghe, an Italian car expert and founder member of the company.

ITCM Director Dayan Fernando said: “The company’s objective is not just to make happy drivers but happy owners as well. And so the workshop and service centre will be an integral part of the whole operation.”