AMW Dealer Convention 2012 a success

The Associated Motorways Private Limited (AMW) annual Dealer Convention 2012 drew a large number of leading tyre dealers and sales and marketing team members, from across the country. The event themed ‘One journey, one victory’ embodies AMW’s strong network of partner dealers and their success over the years.

Twenty five dealers were awarded for having excelled in re-treading tyre sales in brands of Marathon and Hi-miller, and the top 10 dealers in their performance for Epic Trimax three wheel tyre brand. Held over a span of two days, the annual Dealer Convention 2012 set the stage for a large network of dealer partners and families to interact. This year’s convention offered the dealers a different and unique experience, comprising of entertainment items and a beauty culture work-shop for dealer families.  

The AMW dealer convention was also held to coincide with another successful sales promotion campaign, with the aim of recognising the highest retread sales contributing dealers. AMW Marathon branded gold coins were distributed among the winners. Other activities at the convention also included the revelation of a new brand logo, versatile Marathon DAG rebuild tyres.

Supiri Tyre Works Kandy Kithsiri Bandara, was awarded the ‘Best dealer of the year’ for the retread tyre segment, Gamini Tyre Traders Gampaha Gamini Lokubalasuriya and M.J.R Peiris and Sons Kandy Newton Pieris, were awarded the second and third best dealer awards at the convention. All three winners were presented with return air tickets to Bangkok in addition to gold coins and other valuable gifts.

Commenting at the dealer convention, AMW Sales and Marketing Senior Manager Nimal Ratnayake said: “It is with great pleasure that we welcome all participants of this year’s convention. At AMW we believe that dealer performance is key and vital to our growth. The group continues to grow year on year, further expanding into dealerships and premium products and strategic diversification of services in the country.”

Chief Guest and AMW Group Managing Director Samantha Rajapaksa said: “AMW has taken great strides to ensure a quality offering to customers. Whether it’s our world-class vehicles, tyre brands, financial services, spare parts, or after sales service quality we maintain high quality standards across all functions. Our dealers have been a critical element in helping maintain these standards.

“Their trust and tireless efforts have helped us grow the AMW brand from strength to strength over the years. The awards acknowledge their hard work and commitment in taking us forward towards ‘one victory’. I would like to thank all our dealers for joining us in celebrating the strong partnership that we share.”

Acknowledging the role of the dealer network, AMW Director Manufacturing Pushpika Janadheera said: “Our dealers have helped us achieve continuous success every year. We take this humble opportunity to appreciate and reward their efforts. Encouraged by our dealer’s enthusiasm, we are planning to scale this event up next year, and offer the best for our invaluable dealers across the country.”

Established in 1949 and a pioneer in the country’s tyre re-treading industry, AMW brings you more than 60 years of service experience. AMW’s primary focus is on product and service development, while offering world renowned automotive brands such as Nissan, Suzuki, Renault, Yamaha, Piaggio, Eicher and related products and service brands to its valued customers.

Other specialties include automotive sales and after-sales services, Lubricants such as BP, Castrol, Epic Batteries, and Financial Services (Capital leasing and hire purchase). While Tyre re-treading is one of AMW’s core business sectors, it consists of two scale tyre re-treading factories that are strategically located in Kalutara and Anuradhapura. AMW’s tyre re-treading has won standard certifications of ISO 9001:2008 for quality management system and the ISO 14001:2004 for environmental management system.