AMW rolls out Goodyear Assurance Duraplus

Associated Motorways Ltd., sole agents for Goodyear tyres in Sri Lanka, recently launched the latest addition to the brand’s tyre line-up at a gala event held at the Galadari Hotel.

Developed using Goodyear’s patented TredLife Technology, for a longer lasting thread, and

Dupont Kevlar, which ensures added protection against road hazards, the outstanding tyre is said to provide 100,000 kilometres of continuous running.

Among the dignitaries present at the launch were Len Hunt, President Automotive Al Futtaim

Group and Chairman of AMW Group,. Hung Le, General Manager of Export Markets, Asia

Pacific – Goodyear, Samantha Rajapaksha, Group Managing Director of AMW, Naalaka

Madugalle, Director, Commercial Sales, After Sales and Parts – AMW, Jithendra Kaul, Business Manager – Goodyear, and Damith Jayawickrema, National Sales Manager, Tyres and Batteries – AMW, along with tyre dealers and Goodyear outlet managers from across the island.

Speaking at the launch, Hung Le said: “I am pleased to tell you that it is indeed our pride to be recognised as one of the world’s largest tyre companies and among the most recognized brands. Among the awards received are No. 1 tyre maker in North America and Latin America, No. 1 World’s Most Admired Company in 2014 by Fortune magazine, as well as being recognised as one of most reputable companies in the US in 2014 by Forbes magazine, Goodyear has consistently been listed on the Top 100 Global Innovator list in 2011, 2012, 2013 and 2014 by Thomson Reuters.”

A number of special promotions were held targeted towards rewarding loyal dealers who have continuously partnered AMW in making the Goodyear brand a prominent brand in the industry in Sri Lanka.

“Goodyear with a history of 117 years in the industry has been recognised worldwide as a leader, focused on safety and innovation. In Asia Pacific alone, our current line-up of products has won numerous awards: Assurance TripleMax in the mid-tier passenger segment has won four awards; Efficientgrip SUV - our quietest SUV tyre ever, has won 12 best tyre awards, and Wrangler AT/silent Armor - the best all terrain tyre for on-and-off road SUV has won five best tires awards,” added Le.

AMW believes that Assurance Duraplus will be “a new winner in this value passenger segment, where consumers are looking for a smart option of a more economical tyre with extended mileage.”

The news briefing was followed by a number of entertainment items and fellowship.