Audi is ‘Most Innovative Premium Brand’

• Three wins for Audi at the Automotive Innovations Award

Audi claimed three wins at the Automotive Innovation Awards. The awards are presented by the research institute Centre of Automotive Management (CAM) and PricewaterhouseCoopers AG (PwC). Audi won the ‘Most Innovative Premium Brand’ main prize. The brand with the four rings also received awards for its innovations in the categories ‘Connected Car’ and ‘Vehicle Concepts/Body’.

“These awards are both praise and motivation for our team,” said AUDI AG Board of Management for Technical Development Member Dr. Stefan Knirsch. “We are an innovation driver for classic and alternative drive systems, lightweight construction and production processes, connectivity, driver assistance and piloted driving – and we are working continuously to maintain our ‘Vorsprung durch Technik’.” The Centre of Automotive Management and PricewaterhouseCoopers AG presented the Automotive Innovations Award for the fifth time this year. Over 1,400 innovations from 20 automobile manufacturers and 50 brands were considered for the award. The award ceremony was held on Wednesday evening in Frankfurt am Main.

The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in 12 countries. In the second half of 2016, the production of the Audi Q5 will start in San José Chiapa (Mexico). 100% subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).

In 2015, the Audi Group delivered to customers approximately 1.8 million automobiles of the Audi brand, 3,245 sports cars of the Lamborghini brand and about 54,800 motorcycles of the Ducati brand. In the 2015 financial year, AUDI AG achieved total revenue of € 58.4 billion and an operating profit of € 4.8 billion. At present, approximately 85,000 people work for the company all over the world, about 60,000 of them in Germany. Audi focuses on new products and sustainable technologies for the future of mobility.