Audi Sri Lanka partners with Marvel for ‘Iron Man 3’ release

Friday, 10 May 2013 00:01 - - {{hitsCtrl.values.hits}}

Audi’s partnership with Marvel’s Iron Man franchise has become more than just a simple sponsorship deal, as the R8 has become part of the entire thing and the company is even involved in the new comics they are making.

A host of other Audi models also feature in the film as part of the product placement deal. As part of the CRM activity for the partnership, Audi customers got the opportunity to attend preview screenings of the film, which was released on 9 May at Majestic Cinema. Besides the Audi R8 e-tron, ‘Iron Man 3’ also features the Audi S7 Sportback, driven by Paltrows character Pepper Potts, CEO of Stark Industries and girlfriend of Tony Stark. The film also includes placement of the Audi A8 L, A6, S5 Coupé and Q5 models.

The fact that one of the newest superhero characters has consistently chosen Audi is a testament to the progressiveness of the brand, its innovation and technology. Robert Downey Jr reprise his role as Tony Stark, the title character in the film, whose superhero alter ego Iron Man is the result of an extremely versatile and indestructible high-tech armor suit. Whenever Stark hangs up his suit, the technically-adept billionaire can be seen in the film behind the wheel of the all-electric R8 e-tron sports car prototype. Oscar-winner Gwyneth Paltrow also returns as Virginia ‘Pepper’ Potts, CEO of Stark Industries and girlfriend of Tony Stark, who drives an Audi S7 Sportback.

Florian Zitzlsperger, head of brand partnerships at Audi AG, says: “The Audi R8 is the perfect car for Iron Man super hero and ingenious inventor, Tony Stark. His drive for innovation represents the constant quest for progress, which is a hallmark of the VorsprungdurchTechnik philosophy.”

Senok Automobiles (Pvt.) Ltd. (SAPL), the sole agents for Audi in Sri Lanka and Maldives, is a fully-owned subsidiary of Senok Trade Combine Ltd. Senok Automobiles commenced operations in 1997. Today, Senok Automobiles is the sole agent in Sri Lanka for the illustrious automobile brands Audi, Volkswagen and Subaru.