Automakers need love, not just quality

Thursday, 21 July 2011 00:00 - - {{hitsCtrl.values.hits}}

Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising.

The study found that love – how much or what part of a car that people like – is more important than the number of problems a car has when choosing a vehicle.

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