BMW introduce comprehensive 360o ELECTRIC program in Sri Lanka

Friday, 5 February 2016 00:00 - - {{hitsCtrl.values.hits}}

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BMW Group Asia and Prestige Automobiles have introduced the all-inclusive 360º ELECTRIC program that has been designed to make electric mobility simple and straightforward, will be made available to BMW i customers locally.

360º ELECTRIC is an all-rounded portfolio of services comprising four key pillars that will come standard with every BMW i model: Home Charging, Public Charging, Flexible Mobility, and

Assistance Services.

The introduction of 360º ELECTRIC sees BMW partnering experts in the field of electric mobility to provide customers with solutions available to optimise their overall electric mobility experience. 360º ELECTRIC is by far the only one of its kind in the industry today.

“Since 2009, BMW has been conducting electric vehicle field trials with the MINI E and BMW ActiveE, which involved up to 10 countries with a total of over 40 million kilometers clocked. Through the accumulated experience gained from the field trials, it has enabled BMW to better understand the needs of an electric vehicle owner,” said Prestige Automobiles Managing Director Heinz Reuter.

“We recognise that electric mobility is new for many customers in Sri Lanka. Therefore, we want to reassure our customers that we have got them covered from an all-round perspective, the moment they start owning a BMW i vehicle. Through the comprehensive program that 360º ELECTRIC provides, it will enable BMW i customers with a convenient and easy transition to an electric vehicle and grant them with a truly holistic electric driving experience.”

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