Continental Tires PJ Malaysia and DSL host tech seminar for car tire dealers

Continental PJ Malaysia in collaboration with Douglas and Sons Ltd (DSL) – the No: 01 tire importer recently conducted a technical seminar to educate the PCR tire dealers in Sri Lanka on Continental Car & SUV tires. The seminar was held at Amaya Hills-Kandy, and Jetwing Lighthouse, Galle covering the DSL car tires dealer network island wide with the participation of the sales team of the tire department of DSL. 

The seminar was conducted by the representatives of Continental Tires Cornelius Chin-Min-Fong (Technical Sales Manager - Asia Pacific, APAC Export Market) and Shih Loong Chan (Assistant Manager – Technical Sales, APAC Export Market).  At the seminar, the dealers were made well aware of the unique features of Continental PCR & SUV tires, the advance construction of the tire with enhanced endurance, and a general background of Continental AG. 

Cornelius Chin highlighted the Continental brand position in a global perspective and further highlighted the fact that the Continental is currently the 4th largest tire manufacture company in the world and has been positioned in the premium category too. He further mentioned the product segmentation and its unique facts which are specified for each segment – PCR and SUV. 

Emphasis was placed on the feature rankings such as Wet Breaking, Grip, Handling and Steering as well as Aqua planning, rolling resistance and shortest breaking distance for safety and comfort for each tire pattern. The fastest moving patterns in Sri Lanka are Conti Sports Contact, Conti Max Contact and Conti Premium Contact patterns and all these patterns are made with superior German technology after number of research & developments. 

(L–R): Shih Loong-Chang (Assistant Manager – Technical Sales, APAC Export Market), Udaya Batawala (AGM– Tire Division, DSL), Cornelius Chin-Min-Fong (Technical Sales Manager - Asia Pacific, APAC Export Market), Dhammika Jayaweera (GM – Tire Division, DSL) and Wayne Hew-Zi-Ping (Marketing Executive – Singapore, Hong Kong, Brunei & AEM )

Chin also revealed the new addition to the Continental PCR Product Line – Continental Sports Contact 6 (SC6) with the Black Chilli application which gives the maximum grip in all directions enabling a superior driving experience. This tire is also constructed with many advanced features such as Force Vectoring which gives a maximum control with the unique tread pattern and Aralong 350 technology: The new adoptive Hybrid Cap ply for maximum stability.  

Shih Loong followed presenting an interactive session on the unique features of Continental tires and explained as to why to choose Continental and gave a clear comparison with other competing premium brands. It was a very useful session where Loong presented videos and pictorials of the construction of the Continental tire and give very valuable tips on how to read the indications on the tire wall. 

Loong’s advises on other basic tire knowledge such as Inflation pressure, Tire Rotation, Load index, and other valuable tire safety tips which generally a tire dealer and a vehicle owner should be aware of, were extremely useful.

DSL hosted a very successful seminar and the respective participants were indulged with a fellowship dinner afterwards.