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The e-XETA will further consolidate the Tata offerings in Sri Lanka. It is a new way to look at style, comfort, larger space and performance. The e-XETA is equipped with a 1.2 litre MPFI engine, with a power output of 65 PS at 5,000 rpm and 100 Nm torque a 2,700 rpm.
It delivers a high fuel efficiency along with the GLX variant offering a host of convenient and style features such as heating, ventilation and air conditioning, power steering, all four power windows, body coloured bumpers and ORVMs, front and rear fog lamps and two tone alloy wheels. The beige interiors with their elegant and simple lines enhance the beauty of the car. Furthermore the e-XETA has Keyless entry with a music system with CD, MP3, USB and Bluetooth connectivity. The e-XETA is being offered a two year/75,000km warranty and will be available from the DIMO Showrooms with a starting price of Rs. 1.8 million.
Tata Motors Area Manager - Sri Lanka Pranaw Kumar said: “Sri Lanka has traditionally been an important market for Tata Motors. We are confident that the passenger vehicle range will continue to be seen as a range that offers superior value to customers in Sri Lanka. We aim that the e-XETA will help us to achieve a significant share of the new car market in Sri Lanka.”
Tata Motors is already the market leader in commercial vehicles in Sri Lanka. And has thus far exported over 70,000 commercial and passenger vehicles to the country. Part of this success has been due to the DIMO’s sales and after-sales facilities available Island-wide, 24-Hour Road Side assistance for TATA vehicles and superior product performance. TATA vehicles provide convenience, ease of mind and better profitability due to low operational cost and down time.
The company’s portfolio of commercial vehicles in the country comprises of an entire range from sub 1-ton small trucks to 49-ton prime movers and from 14-seater buses to luxury coaches, while the passenger vehicle portfolio—initiated in 2004—already includes Nano, Tata Vista, Tata Indigo CS, Tata Manza and the Tata Safari. Further, Tata Motors has already established a Technical Training Institute in Jaffna, in association with DIMO, and has begun work on a Driver Training School in Hambantota as part of their community development initiatives. As DIMO is celebrating its 75 years of existence in the Sri Lankan market, this specially designed car will be manufactured and launched as a 75th Anniversary Edition.
