Exide awarded Frost & Sullivan 2010 Market Leadership Award in industrial battery segment

Exide Industries Ltd. was recently honoured with the 2010 Market Leadership Award in the Indian Industrial Battery Segment by Frost & Sullivan, the global consultancy major.

The award was presented to Exide Industries Limited at the glittering ‘India Back-Up Power Industry Excellence Awards’ ceremony held recently at Leela Kempinski, Gurgaon.

Exide Industries was awarded for "demonstrating outstanding achievement in areas such as improving market reach, technological innovations, customer service, strategic product development, and building strategies to sustain growth amidst fierce competition."

The Frost & Sullivan Award for Market Share Leadership is presented to the company that has demonstrated excellence in capturing the highest market share within its industry. The Award recognises the company’s leadership position within the industry in terms of revenues or units, as specified.

Receiving the award, Subir Chakraborty, Executive Vice President, Marketing & Sales – Industrial, Exide Industries Limited, said: "We are proud that an international company like Frost & Sullivan has recognised Exide’s market leadership in industrial batteries. Indeed this award vindicates Exide Industrial’s uncompromising dedication towards highest quality standards and of continuous upgradation in our technology and systems."

Presenting the award, Y.S. Shashidhar, Vice President – South Asia and Managing Director – Middle East & North Africa, Frost & Sullivan, said: "It is a pleasure to bestow the Frost & Sullivan 2010 Market Leadership Award for Industrial Batteries to Exide Industries Limited. Exide’s sales strategies and innovations in business processes have not only helped it become a market leader, but also maintain that position consistently. Additionally, it has also struck a balance with the quality and timeliness of its after-sales services that have radically enhanced its image as a customer-oriented firm in the market."

The Indian Industrial Battery Market is a highly competitive one with the presence of several organised and unorganised suppliers. This market is currently witnessing high growth. Increase in activities related to infrastructure, construction, as well as investments in the industrial sector, has led to increasing demand for industrial batteries. Quality, after-sales service, and availability across the country are the key differentiating factors among market participants.

Exide Industries Limited has a wide range of industrial batteries ranging from 7 Ah to 6,000 Ah capacities, covering the spectrum of industrial applications. Its seven international standard factories, spread across the country, turn out the widest range of batteries for storage power – from the smallest UPS power packs to giant submarine batteries.

This covers all applications in automotive, two-wheelers, inverters, UPS, power, telecom, solar, traction and railways. In the Indian market, the company sells its products mainly under Exide and SF brands, and in the international markets, mainly under CEIL, Dynex and Index brands.

With its continuous thrust on expansion, the company has been devising smart growth strategies and implementing them competently, thereby holding on to its number one position in the market for the past three decades. Exide’s foray into almost all segments of storage power applications has helped it create volume growth for the company.

Exide Industries is also renowned for high quality, with its R&D department running a number of test checks on the products. These tests are performed with the aid of advanced equipment such as Image Analyser Workstation, Porosimeter, Particle Size Analyser, Universal Testing machine, etc.

Apart from continuous R&D activities that lead to product innovation, Exide has also excelled in closely studying customer buying behaviour, which has helped it to strategically place its products in the market.

Over the years, Exide Industries has nurtured its dealers through technical and commercial support. The dealers, at present, have wide sales reach and strong customer connect with important buyers in the regions where they operate. Exide’s dedicated dealers help it to further its market penetration and reach.

Exide Industries Ltd. is South Asia’s largest lead acid storage battery manufacturer. It has a wide range of products to address virtually every possible energy storage need. From the smallest UPS batteries to the giant submarine batteries and everything in between, Exide has a specifically designed product. Its world-class manufacturing facilities are matched by marketing prowess and rapid response service back-up.

Exide Industries Ltd. is a listed company with an annual turnover of over Rs. 4,540 crore.

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