Ferrari enters Indian market

Friday, 27 May 2011 00:01 - - {{hitsCtrl.values.hits}}

NEW DELHI: Italian luxury sports car maker Ferrari on Thursday officially entered the Indian market with popular models such as the California, 458 Italia, 599GTB Fiorano and the latest FF at prices starting from Rs 2.2 crore onward.

“Till yesterday, Ferrari was present in 57 countries. Now we are in the 58th country, which is India. We should have been in India much before and we expect to be able to sell more than 100 cars in the next 2-3 years,” Ferrari SpA Chief Executive Officer Amedeo Felisa told reporters here.

The company has appointed the Shreyans Group as its official importer in India. Bookings for the cars start today with the opening of the first dealership in the national capital. The second showroom is scheduled to open in Mumbai in the second half of 2011.

The Ferrari range which will be sold in India includes the Ferrari California priced at Rs 2.2 crore, 458 Italia at Rs 2.56 crore and 599GTB Fiorano tagged at Rs 3.37 crore. All prices are ex-showroom Delhi.

Ferrari’s latest model the FF, which was unveiled at the Geneva Motor Show earlier this year, will also be available. It carries a price tag of Rs 3.41 crore.

The Shreyans Group is involved with luxury retail in India, including interests in products such as yachts, super bikes, fashion articles and jewellery, besides cars.