Ford celebrates ‘Truck Month’ campaign with special deals for customers

Ford Motor Company and local partner Future Automobiles Ltd., subsidiary of Softlogic Holdings PLC recently announced a new exciting ‘Ford Truck Month’ campaign, with a special deal in the month of October for local customers.

The new campaign combines a perfect offering and ideal time for Sri Lankan customers to become owners of a new Ranger. 

“We are proud to be celebrating our ‘Built Ford Tough’ heritage during the month of October with exclusive offers for Ranger, a truck that truly defines the segment,” said Ford Motor Company Managing Director, Asia Pacific Emerging Markets David Westerman.

Ford has leveraged its global engineering resources in building tough pickup trucks that are known and trusted for their durability, safety and capability. The love for Ford trucks is deeply rooted in the hearts of people across the region from its F-150 to the Ford Ranger.

As Ford’s best-selling vehicle, Ranger sets the benchmark in the pickup truck segment with an uncompromising blend of robust capability, safety, craftsmanship and advanced technologies that enable solutions to everyday challenges. 

With up to 230 mm of ground clearance, Ranger is one of the toughest and most capable trucks built to endure the most hostile environments, extreme temperatures and treacherous terrains. 

The Ranger also features a stylish, smart and functional new interior, alongside a best-in-class combination of water-wading, towing and payload capabilities.

Advanced safety technologies of the Ranger offer an unmatched level of occupant protection in its segment. 

From a body structure that includes a side impact protection beam to a collapsible steering column, Anti-lock Braking System (ABS) and Electronic Brake Force Distribution (EBD), the Ranger delivers top performance in both active and passive safety, helping it earn five-star NCAP safety rating. 

“The Ford Ranger combines the unmatched capability, safety and efficiency that drivers expect from a truck, combined with a high level of comfort and refinement unseen in this segment,” said Westerman. “With outstanding power and performance, including an array of smart technologies, the Ranger builds on the strengths that Ford customers have told us they love, taking the drive to a whole new level.” 

“We are excited to be celebrating Ford’s Truck Month campaign through October, providing a great opportunity for customers to experience their own ‘Built Ford Tough’ pickup truck,” said Future Automobiles Ltd. CEO ChamathTennnekoon.