Freedom is a state of mind: DIMO brings back the Jeep

Wednesday, 25 March 2015 00:08 - - {{hitsCtrl.values.hits}}

Popular automobile brand Jeep was launched in Sri Lanka recently at an event organised by Diom at the Jetwing Blue Hotel in Negombo - Pix by Krishan Ranasighe The iconic Jeep brand is recognised the world over — forever tied to freedom, capability and adventure. Every Jeep vehicle has a unique story to tell, with a rich heritage that links back to the original Willys MA. DIMO recently had a spectacular event at the beachfront of Jetwing Blue to introduce the new Jeep range to customers and to familiarise them with the brand.

The word ‘Jeep’ is a household name in Sri Lanka. Every SUV is referred to as a Jeep. Such is the familiarity and deep rooted association that one brand has had on Sri Lanka’s automotive vocabulary, starting from the Willys decades ago. However, there is only one brand which can legitimately use that word, with a rich history that no competitor can even come close to. Over 150 customers and their families gathered at the beach to witness the on and off-road capabilities of Jeep. The event showcased the 2015 Jeep Grand Cherokee, the 2015 Jeep Cherokee, the Jeep Compass and the ever-famous Jeep Wrangler. A part of the beach stretch was converted on to a test track that tested the Jeep’s capabilities on different terrains such as mud, rock, sand and logs. Customers had the opportunity to test drive the brand new range of Jeep vehicles as well as their own vehicles on this test track. The day also marked the inauguration of the Jeep Club of Sri Lanka, a club established by likeminded enthusiasts, keen on wandering the wilderness, spreading the wings of freedom while pushing their Jeeps beyond the limit. Jeep owners have long known that ‘Go Anywhere, Do Anything’ is a way of life — not just a marketing slogan. The legendary lineup of Jeeps, allows each owner to create their own timeless story. Moreove

r, Jeep is a versatile vehicle. It permits you to take on different situations and allows you to enjoy each one of them. Though having made a name for off-road driving, Jeep is actually an everyday vehicle. DIMO was represented by Chairman/Managing Director Ranjith Pandithage and his wife, CEO Gahanath Pandithage, DIMO Directors and other senior management. Head of Jeep Sales and Parts Rajeev Pandithage and Head of Jeep Service Tharanga Gunawardena and Jeep sales, parts and service teams were also present at the event. Built on more than 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited. The Jeep brand recorded sales of more than one million units across the globe in 2014, setting a new all-time record for the third consecutive year. In addition to its 39% global increase, Jeep sales rose 41% in the US in 2014, with a record 692,348 total sales. Further, Jeep sales rose 40% in Europe and 42% in the Asia-Pacific region in 2014 respectively. Designed for peak performance in rugged conditions, Jeep is created for living life without limits. It is for open-air enthusiasts who long to nurture their sense of adventure, for families who delight in the call of the wild, for those who yearn to head for parts unknown. Their love of the outdoors is reflected in everything they do. They are authentic, enthusiastic and always ready to meet the world with their feet firmly planted on the ground, in the mud, or rising up to reach the mountain’s highest crest.

Passion, freedom, and adventure are the powerful values at the very heart of the Jeep brand. Since 1941, the Jeep name has been globally renowned for rugged outdoor adventure without comparison or compromise. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. More information about the Jeep brand in Sri Lanka can be found at www.dimolanka.com and the newly-launched Jeep Facebook page, www.facebook.com/jeep.srilanka.