Hyundai Elantra surpasses 10 million units in global sales

Friday, 7 November 2014 00:01 - - {{hitsCtrl.values.hits}}

Hyundai Motor’s award-winning Elantra, badged as Avante in some markets, recently sold its 10 millionth unit globally. Elantra is Hyundai’s first model, and one of only 10 cars in the history of the auto industry, to reach 10 million sales. Elantra was launched 24 years ago in 1990 and was able to reach this mark by selling an average of 420,000 per year or approximately 1,100 a day. “Reaching this historic mark is a testament to Elantra’s staying power and the global appeal of a vehicle that delivers attractive design, functionality and class-leading performance,” said Tak Uk Im, Hyundai Motor’s Chief Operating Officer. “As a company it also shows our ability to quickly adapt to changing consumer preferences and continue to push the compact car segment with features once reserved for luxury vehicles.” The fifth generation of Elantra continues its high value proposition as a strong choice in the highly-competitive compact car segment. This has been validated by several coveted accolades over the model’s lifecycle, including ranking the highest in its segment for initial quality in the influential J.D. Power 2014 US Initial Quality StudySM (IQS). Elantra also won prestigious awards globally including North American Car of the Year, Autobest in Europe, and was named as national Car of the year in South Africa and Canada, all in 2012. Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has eight manufacturing bases and seven design and technical centers worldwide and in 2013, sold 4.73 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.