Hyundai Q4 profit slips as US discounts, emerging market slowdown bite

Reuters: South Korea’s Hyundai Motor on Tuesday said profit fell for the eighth consecutive quarter, as it boosted discounts to revive U.S. sales and auto demand stagnated in emerging markets.

Hyundai, the world’s fifth-biggest automaker along with affiliate Kia Motors Corp, said October-December net profit dropped to 1.63 trillion won ($1.36 billion) from 1.66 trillion won a year earlier. That was in line with the 1.6 trillion won average estimate of 15 analysts polled by Thomson Reuters I/B/E/S.

Models pose for photographs with a Kia Motor’s new K7 during its unveiling ceremony in Seoul, South Korea, REUTERS

With net profit for 2015 coming in at 6.42 trillion won, last year’s result was Hyundai’s lowest annual profit in five years, and the firm warned the outlook for 2016 remains clouded. “We expect the uncertainty surrounding the global auto market to persist this year,” Hyundai said in a statement.

The automaker ratcheted up inventories and sales incentives in the fourth quarter as it boosted year-end output to stave off a drop in annual sales, analysts said.

Fourth-quarter operating profit dropped 19% to 1.52 trillion won, Hyundai said, while revenue rose 5% to 24.76 trillion won.