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Sunday Nov 24, 2024
Tuesday, 14 March 2017 00:00 - - {{hitsCtrl.values.hits}}
Ideal Motors Chairman Nalin Welgama and Director Automotive Chaminda Wanigaratna receiving the award from Chief Executive International Operations Praveen Shah, Vice President and Head of International Operations South Asia Sanjay Jadhav and Senior Vice President, Africa and South Asia Arvind Mathew
Ideal Motors Ltd., a fully-owned subsidiary company of the Ideal Group, which has been representing Mahindra & Mahindra since 2009, with core business interests in motor franchise imports and motor spare parts in Sri Lanka, claimed the number one position, defeating 72 other global distributors at the recently-held Mahindra Global Distributor Meet in Madawa, India.
“Our vision at Ideal Motors is to strive to be the most trusted, innovative, and respected brand in the industry, focusing on total commitment to our customers and employees right from the start,” said Ideal Group Chairman Nalin Welgama.
Ideal Motors, the trusted Sri Lankan partner of Mahindra and Mahindra, won two prestigious awards, namely that of ‘Largest Overseas Market’ as well as ‘Best Network Coverage’ in sales, service and spare parts.
The glitzy event themed ‘The Future is Ours’ included a beam show, conference, celebrity performances, 3D laser storyboarding, a ‘Great Escape Car Rally’ and many other events. Welgama said he was delighted at Mahindra’s performance and that it was an honour to represent such a prestigious brand. “As the sole authorised distributor of Mahindra we are committed to establishing the ‘Mahindra’ brand in Sri Lanka with particular emphasis on island-wide vehicle display showrooms, service, repair and spare parts availability.”
Last year Mahindra became the only Indian brand in Sri Lanka to be featured amongst the Top 10 Indian Brands in the 2016 Best Indian Brands Report released by Interbrand, the world’s largest and most influential brand consultancy. Mahindra was placed 9th in the ranking with a Brand Value of Indian Rs 156.78 billion, having displayed a growth of 14%. With 14 new products last year, no one can accuse Mahindra of takings things easy or taking its foot off the pedal. A $17.8 billion global federation, Mahindra’s brand value is up 14%.
Ideal Motors has its main vehicle display showroom located in the heart of Colombo city’s commercial district at No. 271, Galle Road, Colombo 3, while country-wide Ideal has 32 partner locations with 18 showrooms fully owned by the Ideal Group. A fully equipped central workshop and central spare parts store with trained personnel and the ability to carry out general service, mechanical and electrical repair and accident repair has been established in close proximity to Colombo City limits at No. 75, Kandawala Road, Ratmalana. The country-wide service and spare parts dealer network extends to 14 partner locations with a further eight Ideal Motors-owned regional repair centres functioning as localised service and repair facilities
