Jaguar Land Rover unveils 2017 models

Jaguar Land Rover yesterday unveiled its latest models to be launched in Sri Lanka in the coming months. Jaguar Land Rover Asia Pacific Customer Service Director Andy Wus (right) speaks atnthe launch. Others from left: SML Frontier Automotive Managing Director Sheran Fernando, British High Commissioner to Sri Lanka James Dauris, and Jaguar Land Rover Asia Pacific Managing Director Robin Colgan - Pix by Daminda Harsha Perera

Jaguar Land Rover yesterday unveiled its latest models to be launched in Sri Lanka in the coming months. The iconic new vehicles feature revolutionary new enhancements and distinct technological advancements and were revealed at a press conference that took place at the Jaguar Land Rover Showroom.

The new Jaguar Land Rover vehicles launching in December and throughout early 2017 include the F-PACE, the first-ever performance SUV from Jaguar, and the F-Type luxury sports car. Delivering on the promises of Jaguar’s breakthrough C-X17 concept, the F-PACE features unrivalled dynamics and everyday versatility, matched with the agility, responsiveness and refinement that all Jaguars are renowned for. The new Range Rover Sport has also been strengthened with a range of enhancements for the 2017 model year. Launching in Sri Lanka in January 2017, the new Range Rover Sport offers a redefined luxury performance, new levels of efficiency and driving technologies as well as a greater scope for bespoke personalisation. The highly anticipated All-New Land Rover Discovery which made its global debut earlier this September will also be available in Sri Lanka from May 2017. Paying homage to previous models, the New Discovery is a dramatic reinterpretation of Discovery’s 27 years of heritage and practical DNA. With unbeatable capabilities and versatility, the new Land Rover Discovery is a full-sized seven-seat SUV that combines British desirability with an unstoppable spirit of adventure.

The event welcomed Jaguar Land Rover Asia Pacific Managing Director Robin Colgan on his very first visit to the Jaguar Land Rover showroom in Sri Lanka, and Jaguar Land Rover Asia Pacific Customer Service Director Andy Wust.

Commenting on his visit to Sri Lanka, Colgan said: “This is a very exciting time for our brands in Sri Lanka. We have a very strong partner in SML Frontier, great facilities that are built to international standards, and a superb after-sales team who have been trained to the highest level. When you combine that with the launch of so much new and ground-breaking product from both brands, then I’m confident that you are about to see Jaguar and Land Rover make a huge impact in the Sri Lankan market.”

SML Frontier Automotive Managing Director Sheran Fernando added: “We are extremely excited to launch the 2017 range of Jaguar and Land Rover vehicle models in Sri Lanka in the coming months. We are also pleased to welcome Robin and we thank the Jaguar Land Rover team for their continuous support. As the sole authorised distributor of both the Jaguar and Land Rover brands in the country, SML Frontier Automotive is proud to offer these best-in-class vehicles to our customers, along with our commitment to delivering superior standards of customer service and care.”

“The latest edition of Jaguar and Land Rover vehicles encompass the very essence of agility, performance, craftsmanship, innovation and technology and the 2017 enhancements add to the overall look, feel and power of each vehicle. Going forward, we will also be focusing heavily on creating a more customer-centric service experience at our showroom, offering our customers added benefits, access to an exclusive loyalty me and concierge service program and we will be hosting regular engagement-based activities, to create long lasting bonds and connections between our valued customers and our brands.”

Customer engagement is an integral part of the Jaguar Land Rover offering and SML Frontier

Automotive offers customers servicing and road side assistance benefits along with a comprehensive loyalty programme which includes after sales discounts, monthly updates on product information and benefits, member discounts at local and international restaurants hotels and resorts, access to limited edition gifts, invites to premier events and movie screenings and access to a 24/7 concierge service.

 “Jaguar Land Rover is committed to offering the highest level of customer service by working closely with our partners and building a formidable network of dealers. We have invested significantly in a regional training academy providing both technical and non-technical training to dealers across the region. A high quality experience for our customers depends on three things - well equipped facilities, highly trained teams and good parts availability. With SMLF, we have made sure that these elements are all in place and that our customer satisfaction survey gives us immediate and direct feedback from customers that we can react to if needed. Our belief in excellent customer service will continue to give us a strong advantage in Sri Lanka going forward,” said Wust.

British High Commissioner to Sri Lanka James Dauris, who was also in attendance, added: “The origins of the British automotive industry go back to the end of the 19th century and by the mid-1950s Britain was exporting more cars than any other country in the world. The US was indeed manufacturing more cars but that was for its internal market. And 60 years later, the automotive industry in the UK is thriving. In fact, in the last year we produced more than 1.5 million vehicles - 1.2 million of those, or 77%, for export, which was a record.

“And the F-Type and the Range Rover Sport we are launching today are two different but equally iconic names that display some of the best in British tradition but also modern British design, innovation and engineering.”

Jaguar Land Rover, UK’s largest automotive manufacturing business is built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-terrain vehicles and Jaguar, one of the world’s premier luxury sports saloon and sports car marquees. JLR aims to drive leadership in sustainable business practices in all activities across the world, which includes achieving Carbon Neutral Manufacturing and Zero Waste across operations by 2020.

In addition to the new launches, Jaguar also marked the start of a new era with the unveiling of the I-PACE Concept. A preview of Jaguar’s first-ever electric vehicle that will hit roads in 2018, the I-PACE Concept is part of the brand’s drive towards a cleaner future. Combining a supercar silhouette with a sports car’s performance, the I-PACE Concept is a radical departure for electric vehicles and represents the next generation of battery electric vehicle design. Featuring a dramatic, future-facing design that encompasses Jaguar’s distinct DNA, premium detailing and iconic craftsmanship, the I-PACE Concept is designed to bring thrilling Jaguar performance to electric vehicles.

The new 2017 Jaguar and Land Rover models can now be pre-ordered at the showroom and a dedicated team is available to explain the latest specifications and advancements that are featured in the 2017 model year to customers.