Keells Sausages partners Sigiriya Rally Cross 2014

Monday, 31 March 2014 00:00 - - {{hitsCtrl.values.hits}}

Keells Food Products PLC was the official food partner for the Sigiriya Rally Cross 2014 held recently at the SLAF Sigiriya Racing Track. This rally is one of the highlights of the Sri Lankan motor racing calendar and was attended by a large number of spectators. The funds raised from this event

will be allocated to welfare and social development activities of the Sri Lanka Air Force (SLAF) Speaking at this event Neil Samarasinghe, Head of Sales and Marketing and Vice President John Keells Holdings said: “Keells Sausages has always been associated with sports as we believe in providing the highest quality and taste in our products for a complete meal solution. We are indeed pleased to be a part of this year’s Sigiriya Rally Cross and reaching out to our customers who are sports enthusiasts.” Keells Foods as the market leader in the Sri Lankan processed meat industry has contributed in numerous ways to associate with sports throughout its company’s journey. Keells Food Products PLC (KFP) sustained its market leadership position in the processed foods category through a range of marketing strategies aimed at strengthening its market share, whilst connecting more closely with the consumer. The company has been driving innovation and high brand recall in an effort to enhance the consumption of products. Based on a combination of consumer feedback and R&D efforts, the company is constantly formulating new products that fulfil the expectations of consumers.