Kia launches new website custom-designed for Sri Lanka

Friday, 28 February 2014 00:00 - - {{hitsCtrl.values.hits}}

Kia, one of most popular automobile brands in the country today, has opened another portal for engagement with the brand and all it represents, with a new website custom designed exclusively for its vehicle owners in Sri Lanka as well as for aspiring new enthusiasts. Cricketing icon turned humanitarian Muttiah Muralitharan, a Kia brand ambassador, joined Kia Motors (Lanka) Managing Director Mahen Thambiah to launch www.kia.lk into cyberspace last week, significantly enhancing real-time access to the products, services and other elements of the Kia experience in Sri Lanka.

Besides information on the global brand and the models it sells in Sri Lanka, the site offers a host of useful local information as well as the facility to interact with Kia Motors (Lanka) for practical ‘housekeeping’ matters such as booking services or repairs, locating branches, contacts for ordering spare parts and even for roadside assistance in the event of breakdowns or accidents. For someone interested in buying a Kia vehicle, the site goes beyond simply displaying the models and their specifications. A visitor can choose the vehicle he or she is interested in, rotate it on a 360-degree axis to view it from all angles, change the vehicle’s colour, view close-ups of its interior, watch a video on the vehicle, download a brochure and even check the ex-stock availability in Colombo. The site’s customer care page elaborates on Kia’s globally-implemented ‘Family-like Care’ (FLC) service philosophy which gives Kia Customer Service a unique identity in order to provide customers with the same level of commitment, dedication, care and dependability they would expect from family members. The page includes an online registration form for FLC benefits. “We are confident that our new website mirrors the standards of excellence echoed in our brand slogan – The Power to Surprise,” Andrew Perera, Chief Operating Officer of Kia Motors (Lanka) Ltd. said. “Our digital initiative is aimed at offering unparalleled user experience to our local audience through engaging and interactive content.” Designed and developed by Pyxle, a leading Sri Lankan internet business solutions provider, the site incorporates an advanced content management system that delivers a robust online experience. It also links smoothly with Kia’s global website to provide access to current news and brand developments that are distinctive to Kia globally. Describing the new website as “a highly responsive design driven mobile enablement,” Perera said it is intended primarily to be a new platform for customer engagement and convenience enhancement. “There are several exciting value additions that are to be introduced to the portal in the future. These will add to the experiential quality of the website further,” he said. One of the highest selling brands in the Sports Utility (SUV) segment in Sri Lanka with the Kia Sorento and the Kia Sportage, Kia attributes its popularity to its design-driven aesthetics, class-leading features and performance and value-for-money proposition. Popular Kia models in the passenger car segment in Sri Lanka are the Kia Optima, Kia Cerato, Kia Rio and Kia Picanto. Kia Motors (Lanka) Ltd. has represented the Kia brand in Sri Lanka since 1995. In 2013, Kia Motors (Lanka) Ltd. was adjudged Kia’s ‘Distributor of Distinction’ in acknowledgement of ‘Professionalism of the Highest Degree and Outstanding Sales Performance in the Asia Region.’