Tuesday, 23 July 2013 01:10
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Mahindra Two Wheelers Ltd., part of the $ 16.2 billion Mahindra Group, one of India’s leading business houses, last week launched its range of two wheelers in Sri Lanka. These include two powerful scooters, the Rodeo RZ and Duro DZ and two intelligent motorcycles, the Pantero and the Centuro, -marking its entry into the Sri Lankan two wheeler segment.
Mahindra Two Wheelers has joined hands with Ideal 2 Wheelers Ltd., a subsidiary of the SLR 15 billion Ideal Group. Ideal will function as the Group’s authorised distributor for Sri Lanka. In addition to being the distributor for many global brands, it also boasts of a presence in various key sectors. Nalin J. Welgama is the Founder and Chairman of the Group, while Aravinda de Silva is the Deputy Chairman.
“As one of our largest export markets, Sri Lanka has always been of strategic importance to the Mahindra Group We are pleased to unveil Mahindra’s range of two wheelers in Sri Lanka today. Our range of scooters and motorcycles offer a host of class leading innovations and reflects our strategic intent to function as a ‘Consumer Inspired Technology’ company. As a group, we have been associated with the Ideal Group for several years now and are confident that their extensive knowledge of the local market will help us establish a strong presence in the two wheeler segment as well,” said Sandeep Singh, Senior General Manager and Head – Exports, Mahindra Two Wheelers.
Having undergone extensive testing in the lab, on the road and in the hands of consumers across India, Mahindra Two Wheelers’ latest offerings for riders not only score high on styling but also on performance.
Speaking on the occasion, Ideal Group Chairman Welgama said: “We are delighted to extend our partnership with the Mahindra Group to include two wheelers as well. We are confident that our network of dealers across all key cities of Sri Lanka and our state-of-the-art showrooms and workshop would ensure the best after-sales support and spares availability.”
Ideal Group Deputy Chairman de Silva said: “The Mahindra brand is well known in the Sri Lankan market for its rugged and reliable nature. I am quite sure that the ever evolving Sri Lankan consumer will be excited to ride such two wheelers packed with futuristic features”
Mahindra scooters: Mahindra scooters offer the power of an advanced and powerful 125cc Z Series engine which provides better instant pickup and multi-terrain acceleration, making it easier to carry loads, even on steep inclines and in tough road conditions. The engine is equipped with a dual curve digital ignition system which delivers a mileage far superior to other 125cc scooters. All scooters have an advanced telescopic suspension which ensures a smooth and comfortable ride on the toughest terrain.
Mahindra Duro DZ: The Mahindra Duro DZ is a tough, powerful, fuel efficient scooter meant for the toughest terrain. The award winning Mahindra Duro DZ is your true companion, a perfect blend of durability, power, value and sensibility. Be it design, speed, handling or storage space; the new Mahindra Duro DZ has it all. It is suitable for family as well as personal use.
Mahindra Rodeo RZ: The perfect scooter for young urban couples who are striving hard to do so much more in today’s demanding times, the Mahindra Rodeo RZ is a zippy, trendy, youthful scooter with a host of unique modern features, which lets both him and her do more, much more. The Mahindra Rodeo RZ is an object of desire for most. Not just for the style it oozes, but also for the unmatched power. It has everything to sensitise your riding experience and lets you enjoy and explore freedom in every possible manner.
Mahindra motorcycles: Mahindra motorcycles have class-defining features and have been thoughtfully designed to meet the evolving needs of the Sri Lankan consumers. They are powered by Mahindra’s indigenously developed, intelligent MCi-5 (Micro Chip ignited-5 curve) 110 cc engine that responds smartly to your need for power and economy on the go. Both bikes are high on styling, sport a fully digital speedometer and bright LED tail lamps and pilot lamps for clear visibility in all weather conditions. These features are a first in the commuter segment category.
Mahindra Centuro: The new Mahindra Centuro sports a host of patented category innovations – ones that have never been seen before in motorcycles while addressing the long standing needs of motorcycle consumers. Have you ever imagined of a car-like flip key which has a central locking system or a motorcycle that helps you remind when your service is? Well Mahindra Centuro can do this and much more. Mahindra Pantero: The Mahindra Pantero is targeted at young first time buyers who want a great riding experience. The Pantero is the most manoeuvrable bike in its class and is also equipped with many first-in-class features like LED pilot and tail lamps for added safety, an advanced digital dashboard, choke on the handlebar, 13.7-litre fuel tank, among others.
