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Tuesday, 18 July 2017 00:00 - - {{hitsCtrl.values.hits}}
From left: The Sri Lankan team from McLarens Lubricants – Director Lalith De Silva, Director Chaminda Gunarathne, with McLarens Group Joint Managing Director Dinesh Jayawardana, Managing Director Hemantha Varnasooriya and Head of Marketing Dilan Seneviratne also from McLarens Lubricants
McLarens Lubricants Ltd. has been presented by ExxonMobil, the prestigious Gold Tier Award for Excellence in Mobil Brand Marketing and a Silver Tier Award for Best Initiative. This annual event is developed by ExxonMobil to recognise and reward the best ExxonMobil Lubricants distributors throughout Asia Pacific.
The criteria for selection of winners for these awards were based on exceptional results in matters of business performance, alignment with Mobil branding and strategic business planning.
McLarens Lubricants Ltd., a subsidiary of the McLarens Group of Companies, is the sole distributor for Mobil products in Sri Lanka, providing lubricant products and solutions to Automotive, Marine, Power and Industrial sectors. The company stands at the peak of the lubricant industry in Sri Lanka and, through their flagship product Mobil 1, is regarded widely for its quality, durability and exceptional performance.
“We at, McLaren’s Lubricants Ltd. are delighted to receive these awards, being acknowledged by the industry for our business strategies as well as the brand value achieved with dedicated team work, our drive to affiliate closely with partners and clients to offer diverse solutions,” stated McLarens Lubricants Ltd. Managing Director Hemantha Varnasooriya. “This recognition from ExxonMobil is a reflection of the determination and commitment put forward by our team of oil specialists to be more than just a supplier of quality lubricants.”
The company prides itself on being the distributor of a globally renowned product with a lineage of over 150 years of engineering perfection, having evolved into the brand it is today; from the quality standards consistently adhered to, the enhancement of processes to offer greater value to customers while always taking into consideration the dynamic shifts of the market place.
McLarens Lubricants Ltd., through continuous efforts, have included their stakeholder base that are an instrumental part of the company’s operational framework, facilitating value addition programs, educative seminars and workshops. Through these programs, partners are given various insights into the lubrication industry, the dos and don’ts and basic knowledge, all of which they in turn can pass on to their customers.
Furthermore, to improve productivity, reduce costs and inefficiencies, while augmenting the controls and processes of the operation, McLarens Lubricants Ltd. implemented an Enterprise Resource Planning System to further provide a better service to their stakeholders. This new system further ensures that both back and front offices at McLarens Lubricants Ltd. are integrated for optimal functionality.
It is the success of various marketing activities that led to the creation of a localised corporate TVC, solidifying the company’s approach to utilising mass communications encompassing Mobil’s brand values and integrity.
McLarens Lubricants Ltd., in their persistence to push the boundaries of excellence, will continue to support their stakeholders with exemplary value-added services and product offering.
