Mercedes-Benz breaks October record

Monday, 11 November 2013 00:00 - - {{hitsCtrl.values.hits}}

This October, Mercedes-Benz shipped 126,421 vehicles to customers, more than in any previous October. Since the beginning of this year, Mercedes-Benz has also achieved another record by selling a total of 1,189,059 passenger cars.

Growth was particularly strong in the NAFTA region, Turkey and Japan. In Europe, Mercedes-Benz recorded a 6.9% rise in October, increasing its market share in almost every market. In Germany, Japan and the United States, Mercedes-Benz remains the most-registered premium brand. There was particularly high demand for the new E-Class models in October, but the new Mercedes-Benz compacts and SUVs also showed another significant increase. Strong start to 4Q “Our record sales in October have provided us with a strong start to the fourth quarter, and we have further increased our market share,” said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “In October we increased our sales in every key region. Since our goal is to achieve a new record for 2013 overall, we will continue to rigorously pursue our path of growth as we head towards the end of the year.” Market leader In Europe, Mercedes-Benz sold a total of 55,235 vehicles in October, increasing its unit sales in almost every European market. The Stuttgart based premium brand showed particularly strong growth in the UK (+28.2%), Turkey (+63.1%) and Russia (+14.8%). In the German market Mercedes-Benz was able to almost match the previous year’s level with 22,758 units sold. With a market share of 9.5% per October, the brand with the star remains the market leader among premium brands in its home market.