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circumspect in partnering with EZY Racing due to the fact that the sport was on a decline as far as returns on marketing investments were concerned, and the fact that many weren’t that familiar with the concept that we followed which was managing a professional team that had sponsors aligned to us as opposed to us being a sponsor who sponsored a few motor racers,” said EZY Racing CEO and Team Principal Shafraz Hamzadeen.
Hamzadeen went on to say that over the last four years, as an organisation that focuses on motor racing, they have focused on developing themselves into a recognised motor racing brand. “In doing so, our efforts have not just narrowed only to recruiting the best of motor racing drivers and providing them with the necessary resources to participate in a competitive manner in the racing circuits around the country, but we have also concentrated on transforming our success on the race circuits to that of a recognised brand outside of the motor racing arena. It is these efforts that have given us over 100 podiums in our short career in motor racing and most importantly created over 30,000 ardent motor racing fans that follow us with great passion.”
ExxonMobil is the world’s largest publicly traded international oil and gas company, and the world’s largest refiner and marketer of petroleum products. With a long history of leadership, spanning over 100 years, the discipline and commitment applied in the execution of business strategies coupled with extensive research, innovation and technology to meet the world’s growing demands has enabled the company to adhere to high ethical standards and sustainable advantages.
McLarens Lubricants Ltd. is a subsidiary of the McLarens Group of Companies, a diversified conglomerate which has firmly anchored itself across shipping, logistics, manufacturing, trading, property development and the hotel industry, and aim to establish MOBIL 1 as the lubricant of choice.
Hence the partnership with EZY Racing further enhances the core values that these significant brands truly believe and stand for. With Mobil 1 motor oil exceeding the toughest standards of Japanese, European and U.S, car builders, and providing exceptional protection against engine wear, under normal or even extreme conditions, this lubricant manufacturer intends on proving its ability to provide optimum performance under high stressful engine conditions through its partnership with EZY Racing, who have the ideal ingredients to be true ambassadors to the brand.
McLarens Lubricants Ltd. Director Dinesh Jayawardana said that EZY Racing has developed into a recognised motor racing brand within a very short span of time due to their unwavering commitment to the sport. He went on to say that it was an honour to be able to power their amazing team of drivers with MOBIL 1.
EZY Racing who have established themselves as the only professionally driven motor racing team, have been successful in partnering with several leading brands. “We are delighted to partner with Mobil who have extensive experience in motor sports and share our passion of high level racing. The extreme environment of the sport makes it vital to have the best of resources in place to aggressively support our race drivers. Having the best partners on board, especially when it comes to lubricants and technical fluids is something we take very seriously and it’s exactly why EZY Racing associates itself with only the best names in the industry,” said Hamzadeen. “We strongly believe Mobil’s extensive know how into motor racing through its affiliations with motor racing, will definitely prove to be beneficial to us.“
EZY Racing who recently celebrated 30,000 fans on their fan page www.fb.com/ezyracing, adds Mobil as the latest partner to their partnership base that consists of Crocodile, Trend Micro, Transcend, EZY Computers and many more.
