New Alfa Romeo ‘Giulia’ car debuts

New Alfa Romeo ‘Giulia’ car during the launch in Milan, Italy, 24 June . The new mid-sized sedan will have a six-cylinder engine derived from FCA’s top-end Ferrari brand and will draw on Alfa’s racing heritage to help it stand out against “boring German rivals,” supplier sources told Reuters. The new Alfa and seven models expected to follow, including a sport-utility vehicle (SUV), will have to challenge well-established brands which are leaders in innovation and have the backing of financially strong parent companies.

Fiat Chrysler Automobiles (FCA) Chief Executive Sergio Marchionne talks during the launch of a new Alfa Romeo ‘Giulia’ car in Milan, Italy last week – Reuters