New Suzuki Celerio set to revolutionise Sri Lankan car market
Monday, 14 July 2014 01:34
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The new Suzuki Celerio from AMW promises to provide one of the biggest shake ups to the Sri Lankan car industry for quite some time thanks to its revolutionary new EZ Drive transmission. For years now, automatic transmission cars have been priced out of the reach of most new car buyers looking for a low cost, frugal means of transportation.
Since its introduction at the 2014 Indian Auto Expo, the Suzuki Celerio has proven to be one of the most successful cars in the Indian market, catering to customers who require an all in one package of fuel efficiency, technological innovation, space, exciting colours, brilliant design and the reassurance of strong residuals. All this is rolled into an affordable package, with an automatic transmission for the very first time too!
However, the new Celerio provides a breath of fresh air for buyers, with its new EZ drive transmission – an automatic with all the benefits of a manual! For the first time on an automatic car, fuel economy is equal to the manual offering, with an astounding fuel economy rating of 23.1 kmpl for both Automatic and Manual versions of the Celerio, verified by The Automotive Research Association of India.
This is achieved by a new electronic control unit, which works in tandem with the precision hydraulic actuator to control the engagement of the clutch and shifting of gears. These technological advancements have translated into the creation of one of the easiest to drive cars ever, with exceptional fuel economy – and at a price the competition could only dream of matching.
It goes without saying that Suzuki’s reliability record is second to none, and the transmission in the Suzuki Celerio has been designed to be as maintenance free as possible.
The Suzuki Celerio impresses in a multitude of other ways as well, with a new engine, unmatched space and comfort, and a raft of exciting new features.
The K-Next engine features an optimised compression ratio, reduced frictional losses and re-designed valves and springs, all of which translate to class leading efficiency. The new Drive-by-Wire system is based on the same principles first introduced to jet powered aircraft, with instant throttle response providing a more spritely drive, and a flatter torque curve to boot. When coupled with the automatic’s ‘tiptronic’ manual mode, you’ll be rewarded with an exhilaratingly fun drive like no-other.
The interior has been designed for space optimisation, with a total of 15 smart utility spaces to store knick-knacks, including map pockets, ticket holders and bottle holders for both front and rear passengers. The airy interior is one of the roomiest in its class, with ample headroom, legroom and shoulder-room, and is further enhanced by the luxurious dual tone dashboard, moulded in an attractive wave design.
The new Celerio has a capacious boot too, with ample space to swallow the weekly shopping or even your luggage for a weekend getaway.
For the fashion conscious, you get a choice of seven exciting colours, all of which complement the CICO (curve in curve out) design language that has been applied across the car. The dynamic front profile is both modern and striking, whilst the bumper incorporates a large air dam flanked by two fog lights – form and function epitomised in the Suzuki Celerio’s elegant design. The chiselled profile spreads to the rest of the car, with a broad and muscular stance being incorporated into the side profile, and a high and purposeful waistline being complimented by mirror-integrated signal lights, and sporty alloy wheels. The Suzuki Celerio is a car you’d want to be seen in, which is something you’ll have to get used to with its head-turning design aesthetic.
AMW has been the sole distributor of Suzuki for over 22 years, with an island wide distributor network, and an unmatched after sales team to cater to all corners of the island.
Established in 1949, a pioneer in the country’s tyre retreading industry, Associated Motorways Limited, popularly known as AMW, is a highly respected company in Sri Lanka with 65 years of service experience. AMW’s core business sectors are Tyre retreading, automotive sales and after-sales services, lubricants, batteries and tyres and financial services (Leasing, Hire Purchase).
The new Suzuki Celerio will prove to be a boon for shoppers in the new car sector, as it combines the ease of an automatic with the fuel economy of a manual, not to mention the space of a much bigger car, and the looks of a European offering – and all this whilst being offered at a low price that won’t break the bank!
