Softlogic enhances King Long luxury transport vehicles service offering

• World’s leading luxury coach brand touches 50th units sales in Sri Lanka within one year

Softlogic Holdings Automotive Sector CEO Chamath Tennekoon ​

Softlogic Automobiles Head of Operations Shehan de Tissera 

Softlogic Automobiles enhanced its service capability for the world renowned King Long luxury transport vehicle range through expanding its Main Service centre in Rajagiriya

Softlogic Automobiles Ltd., a subsidiary of Softlogic Holdings, enhanced its service capability for the world renowned King Long luxury transport vehicle range through expanding its Main Service centre in Rajagiriya. With the increasing focus on the travel industry coupled with Sri Lanka’s booming tourism and the revival of new transportation systems with new highways, Softlogic’s partnership with King Long infuse a paradigm shift into the local luxury transportation industry.

Softlogic Automobiles also celebrated its 50th luxury coach unit sale for the year 2015 further exemplifying the need for quality luxury coaches in the market. The company also announced that it has taken its service offering to a new level, providing all King Long customers with 24 hour roadside assistance comprising of two crews, who will be on call to attend to any service requirement. The company has heavily invested in extensive spare parts stocks taking inventory management to the next level.

Softlogic Holdings PLC Automotive Sector CEO Chamath Tennekoon commented: “True to our group slogan “Best in the Business” we are delighted about the partnership we enjoy with the globally leading King Long luxury coach brand. King Long together with Softlogic, pay close attention to changes in user requirements as well as industry trends and continue to innovate, resulting in products that best fit market requirements.” 

He added: “A King Long owner is assured that from the point of release a comprehensive service is accessible to the customer. Our excellent support service has built the trust and confidence of our customers in King Long, and has propelled the brand to reach the number one position within a very short span of time. This has resulted in recurring customers, not only in the bus operator segment but also in the luxury tour operator segment. By purchasing a King Long branded vehicle, customers can enjoy a comfortable experience and peace of mind in all respects.”

Softlogic Automobiles launched the luxury King Long Bus range which included the most popular models XMQ6900Y (37 seater) and XMQ6117Y (45 seater) along with the Kingo Passenger Vans and Mini Vans in November 2014. The King Long Bus range, comprises of buses with seating capacities of 29, 37, 45, 49 all powered by latest German technology. 

Softlogic Automobiles Ltd. Head of Operations Shehan de Tissera opined: “The new King Long bus range embraces traditional international design with a rounded and smooth body line, resulting in a classical look. The interior adopts top notch structure, with split type luggage rack, top interior air duct and front and back molding roof. Our customers have the option of customising these products as per any requirement. Softlogic Automobiles has gradually diversified to become a complete transport solutions provider in Sri Lanka. Our internationally-trained technical team can provide mechanical repair and servicing, accident repairs and body shop repairs further taking care of our valued customers.” King Long is the national bus manufacturer of China. Over the past ten years, King Long has sold over 400,000 vehicles internationally and served various business fields; such as passenger transport, tourism and group transport. King Long has embraced a culture of innovation and technical maturity which has enabled King Long to gain a strong reputation in Europe and Australia besides the Asian Region.