Successful Jaffna International Trade Fair for Suzuki in conjunction with inspection campaign
Wednesday, 5 February 2014 00:01
-
- {{hitsCtrl.values.hits}}
The Jaffna International Trade Fair is an annual event that affords the opportunity for various industry sectors, investors and commercial traders from the region and consumers to mingle, get to know each other and form lasting relationships.
Initiated five years ago the fair has grown from strength to strength and its fifth consecutive time was held from 17 to 19 January at the historical Duraiyappa Stadium in Jaffna.
Following the era of peace now prevalent in the Northern Peninsula of Sri Lanka, Jaffna is considered a lucrative business destination with vast potential especially for those in the financial, construction, engineering, automotive and other related industries.
Associated Motor Ways (AMW) has been a prominent and successful part of this International Trade Fair for the past four consecutive years. At the 2014 edition of the Fair, AMW’s Suzuki arm featured their popular range of vehicles offering consumers attractive discounts and special benefits. The fair also was an ideal venue and opportunity to educate the consumers from the region of the various models and variants available and its advantages for the people in the area.
An added advantage for the Jaffna community was the Suzuki Inspection Campaign that was held simultaneously on 18 and 19 January at the Jaffna Service Station. Customers already owning Suzuki vehicles were able to bring their vehicles in for a special inspection, avail themselves of genuine spare parts available at discounted prices and inquire into possible vehicle exchange options. Around 100 vehicles were recorded at the inspection campaign.
The ability to carry out both the inspection campaign and the participation at the Trade Fair was a definite boost for all those who attended as a comprehensive service was made available to all existing and potential customers.
“Bringing the efficient and proactive Suzuki team to our doorstep is a prime example of AMW’s commitment to after sales service and customer satisfaction. This is one of the main reasons why Suzuki vehicles are vastly popular in the region,” said AMW General Manager-Suzuki Virann de Zoysa.
With the systematic and rapid development been seen in the Jaffna Peninsula AMW hopes to further establish themselves in the region in the future.
