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Monday, 13 October 2014 00:00 - - {{hitsCtrl.values.hits}}
From left: TATA Motors Commercial Vehicle Business Unit Head of International Business R.T. Wasan, TATA Motors Commercial Vehicles Business Unit Executive Director Ravindra Pisharody, Diesel & Motor Engineering PLC Chairman and Managing Director Ranjith Pandithage, Diesel & Motor Engineering PLC Chief Executive Officer Gahanath Pandithage and Diesel & Motor Engineering PLC Chief Operating Officer (TATA Division) Vijitha Bandara
The new Ultra platform was formally launched in Colombo by TATA Motors Commercial Vehicles Business Unit Executive Director Ravindra Pisharody with Diesel & Motor Engineering PLC Chairman and Managing Director Ranjith Pandithage.
DIMO has been the sole distributor of Tata range of vehicles in Sri Lanka for over five decades.
Also present during the launch were ED Quality S.B. Borwankar, DIMO CEO Gahanath Pandithage, TATA Motors Commercial Vehicle Business Unit Head of International Business R.T. Wasan, Head Sales – International Business Rudrarup Maitra, Diesel & Motor Engineering PLC Chief Operating Officer (TATA Division) Vijitha Bandara, Head Customer Care – IB Ganesh Shetty and Regional Manager – South Asia Anurag Dubey, along with the senior management of DIMO. The launch took place at a glamorous event held at Water’s Edge, Battaramulla.
Members of the Senior Managements of Diesel & Motor Engineering PLC and TATA Motors at the unveiling of the TATA Ultra Truck
Launching the all-new Tata Ultra I&LCV range, Pisharody said, “After the world-class range of Prima trucks, we now introduce another global standard of trucks in I&LCV segment – the Tata Ultra trucks. With stylish, futuristic and smart utility features, the Tata ULTRA has been designed to fast track the consumer’s business growth and deliver a reliable, safe and comfortable vehicle with superior performance. At Tata Motors, the core philosophy behind the introduction of every new vehicle is an endeavor to modernise the commercial vehicle industry.
“The Tata Ultra is a result of extensive feedback from customers and an immersive study into the lives of drivers to understand their expectations from their vehicles in the I&LCV segment. Keeping in mind the changing needs of customers and changing technology, we have once again taken a pioneering step in Sri Lanka’s commercial vehicle industry by launching the Tata ULTRA range of trucks.”
The all-new TATA Ultra Truck
The ULTRA range of commercial vehicles was conceived as a modern platform that will serve the needs of new generation trucks and buses. The new Tata ULTRA range of trucks will come in three variants with payload capacity between 2.5 to 6 tonnes. With its contemporary design, the ULTRA range comes packed with new generation aggregates like the reliable Tata engine, all new aluminium housing gearbox and clutch and pioneering driver-centric features like disc brakes, radial tyres, spacious world-class cabin, suspended seats, HVAC option.
The all-new range of Tata Ultra trucks bring in global design that matches aesthetics with enhanced comfort, fuel-efficiency and low cost of ownership to offer the best business proposition to operators. On the interiors, the Tata Ultra range will come with a world-class hydraulic 45 degree tiltable cabin, which has been designed with elegant and stylish looks, with sufficient storage capacity and features like dash-mounted gear lever, AC provision and a new generation instrument cluster.
Diesel & Motor Engineering PLC Chairman and Managing Director Ranjith Pandithage, TATA Motors Commercial Vehicles Business Unit Executive Director Ravindra Pisharody, Diesel & Motor Engineering PLC Chief Executive Officer Gahanath Pandithage and TATA Motors Executive Director (Quality) Satish Borwankar, with the first set of customers who purchased TATA Ultra trucks
The Tata Ultra truck comes with the strongest chassis in its class with bolted design for increased modularity. The range is equipped with disc brakes for increased safety and tubeless radial tyres (an Industry first) for increased fuel efficiency, besides better road grip and gradual deflation in the event of puncture.
An enhanced power steering system with drooping characteristics enables vehicle stability at high speeds. The Tata Ultra also comes with comfortable seating for three, front parabolic suspension for increased comfort, new generation head and tail lamps, integrated with LEDs, which is an industry first in the commercial vehicle segment.
Members from Diesel & Motor Engineering PLC and TATA Motors
The Tata Ultra 612, Ultra 812 and Tata Ultra 912 are the first three models from the Ultra range, which are being launched in the Sri Lanka market. The Ultra variants will be available in four colours – Sardinia Red, Pearl White & Arizona Blue. The new range of Tata Ultra I&LCV trucks marks the continued efforts of Tata Motors towards changing the trucking landscape in Sri Lanka.
DIMO was recently recognised as the Best Corporate Citizen in Sri Lanka for 2013 during the Annual Corporate Citizen Sustainability Awards 2013 organised by the Ceylon Chamber of Commerce. DIMO’s operations are certified with the international accreditation of ISO 9001:2000 and the environmental management system implemented by the company is certified ISO 14001: 2004. This year DIMO is celebrating its 75th Anniversary. DIMO has solidified its reach by operating branches across the island in every major district. DIMO’s network in these key strategic locations of Sri Lanka is aimed at facilitating all customers’ sales, service, spare parts solutions and 24-hour roadside assistance.
