Thinking outside the ‘Blue Box’

Revolutionising the motor industry with its latest technological developments and out-of-the-box thinking, Peugeot brings the new ‘Blue Box’ concept to the local market. Following the new corporate image where all Peugeot outlets throughout the world will feature the same specific blue for the buildings, the simple yet striking dark blue, with chrome highlights to the signage and walls, confers upon the buildings minimalistic yet dramatic and modern styling.

Initially introduced in Portugal, the concept is now adopted in more than 450 sites worldwide and is more than just a merchandising concept. Each and every Peugeot centre will adhere to a new template, and dealerships will generally look the same everywhere. Extending the promises of products and advertisements, and powerfully illustrating the dynamic values embodied by the Marque, the new template is adhered to by all Peugeot centres.

Minimalistic and stylish from the outside, the ‘Blue Box’ stands out as a simple blue uniform shape, with glass areas in the façade to arouse curiosity and a desire to see inside. Set amongst pure white and brushed aluminium, vehicles look their very best, proudly displayed without fuss or pretence. Three visual environments differentiate the dealership’s main activities. The Peugeot activity is expressed by the colour blue, with pride of place given to the Marque’s emblem: the chrome lion.

Inside the ‘Blue Box’, the concept is divided into four aspects to meet customer’s requirements and expectations. The products of the Marque are displayed in dedicated areas according to the dealership’s activities; and are immediately identifiable due to their colour codes, furnishings and signs.

A new entrance and reception area highlight a customer’s entry to the brand and lead to the vehicle display area, where products are displayed in an environment where light and the use of aluminium contribute to the comfort of the surroundings and encourage visitors to browse through. Open and informal advice points promote a comfortable and stress-free experience for customers. A newly designed accessory area shares the same location; and the handover area, which is located at the rear of the building, has a direct link with the new vehicle showroom.

This comprehensive program, designed to strengthen the identity of the Marque, offers customers better access to Peugeot products in a premium environment. The identity of the Peugeot Marque is expressed through the personality of its models, commitment to motor sport, advertising, and its dealer network, which play a major aspect in brand’s relationship with customers. The Peugeot Blue Box is part of Carmart’s plan to expand and update its infrastructure to provide its customers with exemplary service. Other developments as part of this plan include the construction of new after sales facilities at Colombo and Ratmalana branches as well as the recruitment of key personnel.

This brand new showroom will enable Carmart to tap into the growing demand for European cars and provide the best buying and ownership experience for their customers. “We have no limited control over product and pricing; where we seek to differentiate ourselves is by providing the best value and the best experience for our customers” Carmart CEO Yasendra Amerasinghe stated.

The Peugeot brand celebrated its 200 year anniversary in 2010, with a new look and a fresh vision for future models.

After clinching several Le Mans championships with the 908 HDi diesel race car, the brand has moved on to challenge itself in other ways, including an attempt at the Pikes Peak hill climb world record with the 208 T5 this year. Carmart is Asia’s longest running Peugeot importer, and one of the oldest in the world, this year commemorating its 60th anniversary with Peugeot.