Toyota unveils sports car concept in bid to recapture Supra sizzle
Thursday, 16 January 2014 00:00
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Reuters: Toyota Motor Corp took the wraps off a new sports car concept on Monday, underscoring an effort by Japan’s largest automaker to energise its brand and fill a void in its lineup after discontinuing the Supra more than a decade ago.
The concept, called the FT-1, is part of a broader attempt by Chief Executive Akio Toyoda to add excitement to a brand better known for quality and reliability than heart-pumping performance.
Although the Supra never sold in high volumes it enjoyed a loyal following among compact sports car enthusiasts.
