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Apache RTR, Metro, XL SUPER, and Phoenix are the brands in the mainstream of the two-wheeler category. TVS King Three Wheeler has captured attention as the innovator in the category. TVS KING with a view to promote its innovativeness, performance, style and efficiency recently signed with the ‘King of Cricket,’ Kumar Sangakkara.
TVS Lanka CEO Ravi Liyanage said: “The three wheeler industry has a history of more than three decades in Sri Lanka and approximately about 700,000 three wheelers on the road. This has already become an Integral mode of transportation in the county. TVS Lanka is committed to provide innovative, technologically advanced, fuel efficient, spacious, comfortable and the safest automobiles to this category.
TVS King has gained swift recognition in this business domain and penetrated a sizable share and is now well poised to extend their presence even better to all parts of Sri Lanka. In view of this, the most respected and world renowned cricket icon Kumar Sangakkara, joined hands with TVS to enhance the brand equity of TVS King.
Sunil Bandarawatha, Business Head for TVS King, said: “On 30 November 2009, TVS Lanka Ltd. introduced TVS King three wheeler with unrivalled features and benefits from all most all perspectives like, fuel efficiency, comfort, durability, safety and low cost of maintenance. TVS King was accepted by the consumers instantaneously due to the benefits designed for them. The voice of the very first TVS King customer Wasantha from Welimada who brought TVS King almost five years back is conclusive evidence of this.”
The TVS King brand has been successful in conveying its brand attributes to users by the word TVS: T – Trust, V – Value, and S – Service. A Customer who buys a TVS King is undoubtedly confident of its performance just as cricket fans around the world, not only in Sri Lanka are confident of cricketing legend Kumar Sangakkara’s performance.
Speaking further, Hashan Haputhanthri, Head of Marketing of TVS Lanka indicated, consumer choice is changing with infrastructure development in the country and the walk to be the ‘Wonder of Asia’.
“TVS King is the best fit for our developed road network. Our consumers need comfortable and safe transportation not just transportation. Our consumers look for quality, safety and comfort. TVS King fits just that bill. Consumers who drive a TVS King relate that the experience is no longer like a three-wheeler but as a car; this is due to unparalleled comfort, safety and spaciousness. The commuting public has the biggest advantage of travelling in the safest three wheeler in Sri Lanka designed for safety with its unique crash bar, crash zone and single chassis concept. This is non-existent in other three wheelers.
“Our channel partners also have the privilege of selling a TVS King which is just like a car or which is so comfortable in comparison to the competition. The TVS King brand has been well accepted by Sri Lankan customers and the demand has been overwhelming since the time of the launch. The TVS King is renowned for its elegant design, outstanding performance and safety features for both driver and passenger comfort. Being the first ever three wheeler to be fitted with a 200 cc four stroke engine, TVS King has been very well accepted in every part of the country for its performance and fuel efficiency.”
TVS King has initiated its mobile service operation called A-Team in Colombo and consumers can call the hotline 0114 600 500 for their services.
TVS King is currently offering the lowest down payment scheme from Central Finance and another unique scheme via Citizen Development Bank.
Prior to its arrival, for 30 years, the Sri Lankan three wheeler driver and the passenger both had to be content with the same stagnant product and features with very little value addition or product improvements. TVS King was developed after extensive field research both in Sri Lanka and India; hence it brought an array of new features and benefits for Sri Lankan three wheeler drivers and passengers.
A single large windshield, twin head lamps with multi reflectors, dashboard with indicators, magazine and water bottle holders were some of the features that were first introduced to the Sri Lankan market by TVS King. Today these features have become standard features looked for in any three wheeler, thus benefiting every new three wheeler customer in the island.
