TVS rolls out six new models

Friday, 23 January 2015 00:00 - - {{hitsCtrl.values.hits}}

TVS Lanka (TVSL) this week rolled out six new models to the market offering wider choise and convenience as well as value. The company specialises in micro automobiles, such as motorcycle, scooters and three wheelers. Spare parts, tyres and lubricants form the rest of the portfolio of products.

TVS Lanka Ltd Chief Executive Officer (CEO) Ravi Liyanage (Second from left) addressing the media. Others from left TVS Lanka Head of Marketing Hashan Haputhanthri, and TVS Motor Company India General Manager Auro Ashish Choudhari – Pix by Daminda Harsha Perera “Having recorded an unprecedented Rs. 1.6 billion revenue growth and eight times growth in operational profits at the end of the third quarter of the current financial year, the company is well poised to be a major force in the micro automobiles industry,” TVSL CEO Ravi Liyanage said.

“The launch of new models with new applications has played a key role in TVSL’s growth momentum. The launch of six new models is a step taken in the same direction,” Liyanage added. “In keeping with the pace and the direction under the leadership of Ravi Liyanage, TVSL is in pursuit of strengthening the range across all product categories with the vision to be the ‘Range Leader’ in all categories that TVSL is in operation. In fact during the year 2014/15 in all three sectors TVSL has achieved Range Leadership,” said TVS Lanka Head of Marketing Hashan Haputhanthri. The range leader in scooters is a testimony to the largest array of models in the scooter category, namely TVS Scooty Pep, TVS Scooty Streak, TVS Wego and TVS Jupiter. From 90cc -110cc range, TVSL has the widest range of Scooters in Sri Lanka where no other could compete on consumer choice. Some of the ground rating technological advancements such as; digital speedo metre with power and economic mode, body balanced technology, patented easy centre stands, telescopic suspensions which could negotiate any rough and terrain conditions, CVTI Engine that provides the fuel economy to be the ‘Mileage Leader’ across total scooter range with a mileage of over 62 km per litre and tubeless tyres with 12” alloy wheels. The latest addition to the category is TVS Scooty Zest and with this addition TVS becomes the undisputed leader in scooters. TVS Scooty Zest 110 is a modern and stylish scooter that comes with attractive graphics and colours. Its larger refined futuristic 110 cc engine has a remarkable initial pickup of 0-60 kmph in only 11.1 seconds. TVS Scooty Zest 110 is a stylish and efficient scooter. TVS Scooty Zest 110 comes with several new features including a backlit speedometer and all new LED tail lamps, twilight lamps, a textured floor board, painted switch panels, leaf shaped mirrors and a compact muffler with stainless steel guard. The scooter also has foldable hooks. A highly useful feature is an open glove box where the rider can keep small articles. TVS Scooty Zest 110 gives an impressive mileage of 62 kmpl, (under simulated test conditions as per TVS Motor standards). The scooter is equipped with a TVS patented econometer which allows the rider to obtain maximum mileage. It also has a long idling indicator to enhance mileage.

TVSL is also the Range Leader in the Threewheel Category with four models in operation namely; TVS King Standard, TVS King FLD, TVS King FB and the latest addition is TVS King Max. The new addition, TVS King FLD, was introduced to the market recently and has a profound demand in the category with35 additional features. The latest addition is TVS King Max which represents the three wheeler presence in some advanced economies/countries. Haputhanthri added that another first in the three wheel industry is the TVS King FB model, which is used for transporting and delivering of Bakery products with special safety and food quality assurance materials. With these three additions TVS King becomes unbeatable in the Three-wheel category and its range gives consumers a variety of choice depending on their usage. Speaking at the press conference Auro Ashish from TVS Motor Company India indicated, “The recent success in the two wheel industry achieved through TVS Metro is the Millage Leader across all category of 2 wlrs with 87 km per litre and has been further strengthened with the launch of 110 cc Metro Plus to provide an enhanced outlook, endurance and greater performance.” In their motor bike category Apache being the flagship brand has been receiving overwhelming user confidence for its unique style and unmatched performance. Apache RTR, Metro, XL SUPER, and Phoenix are the brands in the main stream of the Two-Wheeler category. Also, speaking further at the press conference, Haputhanthri said that TVSL has the modified version of TVS Metro.