Goodrich Lanka bags Gold Award at National Logistics Awards 2024

Team Goodrich Lanka

From left: Goodrich Lanka Director Anuruddha Withanarachchi, Goodrich Lanka Managing Director Taarik Booso, SLFFA Former Chairman Roshan Silva, and SLFFA Immediate Past President Dinesh Sri Chandrasekara 

By Nuzla Rizkiya

Goodrich Lanka (Pvt) Ltd., a leading player in Sri Lanka’s ocean carriers (NVOCC)/shipping and logistics industry, was recently awarded the prestigious Gold Award at the National Logistics Awards 2024 which took place on 23 October at the Shangri-La Colombo.

The hallmark event, hosted by the Sri Lanka Logistics and Freight Forwarders Association (SLFFA), seeks to recognise the exceptional achievements of industry stakeholders who demonstrate an unwavering commitment to enhancing service quality and operational efficiency in Sri Lanka’s logistics and supply chain management sector. 

Over the years, Goodrich Lanka, the Sri Lankan partner of the global maritime conglomerate Goodrich Maritime Ltd., has consistently emerged as a standout performer, earning top honours at the awards ceremony in the ‘NVOCC’ category.

Headquartered in Mumbai, India, Goodrich Maritime Ltd. is a renowned shipping and logistics service provider with its presence all across the globe.

Since its inception in 1997, the Group has been dedicated to provide a comprehensive range of transport-related services, ranging from Agency and NVOCC to ship owning, chartering, logistics and ship management.

With a solid foundation in the global shipping industry, Goodrich Maritime is led by a skilled Board of Directors, including T. Venkataraman, R. Gopal, Goodrich Lanka Managing Director Taarik Booso, and Anuruddha Withanarachchi. Each director brings extensive experience and expertise to guide the organisation towards operational excellence and continued success in the global shipping and logistics industry.

Trailblazing excellence in NVOCC logistics in Sri Lanka

In an era where the logistics landscape is rapidly evolving, Goodrich Lanka has established itself as a trailblazer in Sri Lanka for its strong operational capabilities and an unwavering focus on customer commitment. The company’s extensive expertise in managing a diverse array of shipping and logistics services has secured it a title as one of the most favoured partners among many of its global clients.

Building on these foundational principles, the organisation is dedicated to delivering tailored and distinctive business solutions that drive the growth of the overall franchise.

Moreover, the dedicated workforce at Goodrich Lanka plays an integral role in providing this level of exceptional service that positively contributes to the fast-growing, highly volatile shareholder returns.

Notably, the company’s commitment to drive excellence is reflected by its numerous corporate social responsibility initiatives (CSR), which includes many projects of community engagement and environmental sustainability. According to Goodrich Lanka, investing in employee development via training and career advancement is the key towards success, as it not only enhances the skills of its workforce but also contributes to the overall growth of the organisation.

Pioneer in ISO tank-based equipment services

Goodrich Lanka Ltd. distinguishes itself in the logistics and shipping sector with a comprehensive suite of services tailored to meet diverse customer needs. 

The organisation is credited with introducing an ISO tank cleaning and repair facility – the second of its kind in Sri Lanka – that has enhanced service capabilities in container and special equipment storage of the local industry.

Among its core services, Goodrich Lanka provides a broad range of specialised logistics solutions, including efficient supply chain management tailored for chemical logistics, NVOCC operations, depot management, and expertise in bulk liquid logistics. 

The company’s capabilities also extend to inland transportation, project cargo handling, and heavy lift services. Additionally, Goodrich Lanka excels in global freight forwarding, total logistics, warehousing, reefer cargo services, and vessel operations which allows it to deliver seamless, end-to-end solutions across various sectors for its diverse clientele.

Recognised as the most versatile shipping and logistics company 

Recognised consecutively at the national level, Goodrich Lanka’s recent Gold Award win at the National Logistics Awards 2024 stands as its latest testament to excellence and innovation within Sri Lanka’s shipping and logistics sector. 

Over the years, the company has accumulated numerous accolades in recognition of its industry leadership. Recent awards include the SLANA-ICS Customer Service Awards for Outbound Trade in both 2023 and 2020, as well as for Inbound Trade in 2022 and 2024 which is awarded by the Institute of Chartered Ship Brokers in Colombo.

The company also clinched the Silver Award for ‘Best Ocean Carriers – NVOCC’ at the 2022 National Logistics Awards. 

In 2019, Goodrich Lanka was awarded the title of ‘Most Versatile Shipping and Logistics Company’ at both the Sri Lanka Logistics Leadership Awards and the South Asian Partnership Summit.

Future vision as multi-award-winning total shipping and logistics provider

Looking ahead, Goodrich Lanka is committed to maintaining its status as a multi-award-winning logistics provider by expanding its service portfolio and incorporating increasingly innovative logistics solutions.

The company is focused on implementing strategies of continuous innovation to stay ahead in the logistics industry. Talent development is also a point of focus in cherishing and elevating the skills of its workforce. 

Goodrich Lanka hopes to expand its customer base by reaching new markets while providing improved customer service to its existing clients to make sure they have an exceptional experience. 

Additionally, the company is committed to continue its sustainability and corporate social responsibility initiatives by integrating more environmentally friendly practices into its operations.

As Goodrich Lanka forges its path ahead, it remains dedicated to meeting the evolving needs of its clients and the industry to solidify its position as a pioneer in the shipping and logistics landscape of Sri Lanka.