Keells expands to Jaffna, opens first store in Northern Province

Thursday, 20 March 2025 04:49 -     - {{hitsCtrl.values.hits}}

Keells Jaffna Team  


Keells, yesterday announced the opening of its first store in the Northern Province, bringing its commitment to quality, affordability, range, convenience, and community development to Jaffna. 

While this marks its first supermarket in Jaffna, Keells has been closely connected to the region since 2015. The Keells Collection Centre in Jaffna has been actively sourcing approximately 200,000 kg of fresh produce each month, ensuring a steady supply of high-quality goods while supporting local farmers.

Located in the heart of Jaffna town near the Stanley Road and Clock Tower Junction, the new store offers ample parking and easy accessibility from multiple entrances. This expansion underscores Keells’ mission to enhance the quality of life for all Sri Lankans by providing a superior shopping experience, employment opportunities and economic support for local communities.

The Keells Jaffna store offers an extensive selection of fresh produce, seafood, meats, and specialty items sourced directly from the region. Customers can now enjoy: Selected fresh fruits, vegetables, meats and seafood from Jaffna, ensuring the best quality while supporting local farmers and suppliers; Special rice varieties, flour, and spices in bulk; A state-of-the-art shopping experience, including self-checkout counters for added convenience; Ease of online ordering and delivery and daily savings with many offers specially for Nexus loyalty members. 

Keells has also introduced its popular Prepared Food range, offering breakfast, lunch, and dinner options, alongside an indulgent selection of bakery delights, pizzas, burgers, roast chicken and sweet treats. The in-store Kafé, featuring coffees, milkshakes, and waffles, provides a welcoming space for customers to relax and enjoy their favourite refreshments.

Keells said its presence in Jaffna goes beyond retail — it is an investment in the community, creating new opportunities and fostering economic growth: The store team of over 80 is entirely recruited from the Northern Province, offering meaningful employment and career growth prospects. 

Continuous training and development programs ensure employees gain valuable skills and professional advancement. The Jaffna Collection Centre continues to play a vital role in sourcing fresh produce, directly supporting local farmers and suppliers and launch marketing campaign was in collaboration with Jaffna-based businesses and entrepreneurs, ensuring an inclusive and community-driven approach.

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