Apple polishing vs. apple production

Monday, 6 June 2011 00:00 - - {{hitsCtrl.values.hits}}

The fact that we are on the verge of a global food crisis should not come as a surprise. Agriculture production is not keeping pace with the growing global population, in addition to the negative impact of natural disasters. The skyrocketing food (commodity) prices means untold suffering at the bottom of the pyramid.

Contemporary business and marketing paradigms are based on the assumption of production abundance; therefore they argue that profits come from marketing and branding. But what if there isn’t enough product to ‘stuff’ your brand?

Less ‘apple polishing’ and more ‘apple production’ is what the world needs!