Friday, 11 April 2014 01:45
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The joint initiative of Dialog and Etisalat for the mobile money platform is a classic example of co-opetition – whereby conventional competitors, motivated by their consumer needs and commercial synergies, decide to co-operate while still competing on other fronts. (Coincidentally this was highlighted in my previous column on the learnings from the Royal Thomian!)
Contrast this with what happen in Sri Lanka’s insurance industry a few years back. Two of the major players started ‘attacking’ each other via a highly egoistic advertising campaign. Imagine if these funds (which finally the policyholder pays for!) were used to ‘Ad-ucate’ non-insurance users and expand the market size, which both these players could have benefited from?
