Have we taken ‘hype’ too far?

Monday, 9 May 2011 00:00 - - {{hitsCtrl.values.hits}}

There is no escaping ‘hype’ in almost all facets of life today. Be it cricket, Bollywood, brands or the stock markets, these are all driven by ‘hype’. As consumers, a significant part of what we pay for these services is the cost of ‘hype’. The danger, though, is that it has been taken to such dizzy heights.

Not surprisingly, there is a trend towards ‘un-branding’ and ‘de-hyping’. The growing strength of private labels and value brands is a case in point. Perhaps, we’ve got carried away by the sizzle and forgotten the steak!