Have we taken ‘hype’ too far?

Monday, 9 May 2011 00:00 - - {{hitsCtrl.values.hits}}

There is no escaping ‘hype’ in almost all facets of life today. Be it cricket, Bollywood, brands or the stock markets, these are all driven by ‘hype’. As consumers, a significant part of what we pay for these services is the cost of ‘hype’. The danger, though, is that it has been taken to such dizzy heights.

Not surprisingly, there is a trend towards ‘un-branding’ and ‘de-hyping’. The growing strength of private labels and value brands is a case in point. Perhaps, we’ve got carried away by the sizzle and forgotten the steak!

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.