Retailer brand power vs. consumer democracy

Tuesday, 25 December 2012 00:00 - - {{hitsCtrl.values.hits}}

In pursuit of higher profitability (and corporate ego) supermarket chains do try to ‘push’ their private labels, which certainly can be appreciated from a shareholder perspective. However, if this comes by curtailing the consumers’ rightful choice of key brands, then it will prove to be myopic.

Apple (despite its sheer brand power) had to bring back Google Maps – after a failed attempt to ‘force’ their own (Apple) app on their own customers.

Retailer brand power has its limits!

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