Drive into the New Normal with BMW and Prestige Automobile

BMW has always had the customer at the core of everything they do. Be it with their vehicles or with their service, the customer experience has always been key. This is why BMW worldwide and in Sri Lanka sprang to action to redesign the way they do things when the COVID-19 pandemic gripped the world, much before others caught up to them. 

As the sole authorised agent of BMW vehicles in Sri Lanka, Prestige Automobile set forth a new health and safety policy, to ensure a smooth operation despite the restrictions in place to combat the spread of the pandemic. The well-being of current and future customers, employees, support staff and the community was considered, as they rolled out stringent measures with a minimal contact policy. 

BMW Contactless Experience – An Industry-First 

“We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.” Chris Bangle, Chief of Design for BMW Group (1999-2009) 

And these works of art need careful handling, pristine restoration and tender loving care. This is why Prestige Automobile launched “BMW Contactless Experience”, to keep customers safely at home while their vehicles get the attention they deserve. 

Faced with the extended pandemic situation, Prestige Automobile launched the BMW Contactless Experience, an industry-first initiative globally, to leverage modern digital technology to give customers the same peerless experience in the sanctuary of their homes. Prestige Automobile will collect a customer’s car from their location, for repairs and service, and return it to them spick and span, all the while giving the customer complete control of the exercise through a digital interface seamlessly adapting to new ways of doing things with the new lifestyle changes in the new normal. 

The process starts with a customer visiting www.bmw.lk to book a service. The user-friendly interface allows them to choose a date that suits their requirements and the service options they need, and then confirm availability through one of the BMW customer service assistants. The customer vehicle will be picked up from a location of their convenience by one of the BMW agents, adhering to all necessary safety protocols. 

Once all is well, the customer can make their payments online via a secure payment gateway, or transfer to a bank account and their BMW will be returned to them at a place and time of the customer’s choosing, fully disinfected and key contact points sanitised for their health and peace of mind. This service will not incur any additional charges for customers within a 15 km radius, and those outside will be charged a nominal fee of Rs. 50 per additional kilometre. 

Customers can contact Prestige Automobile on +94 772 985 416 for further information on these services. 

Continued Service Excellence with Health and Safety at Heart 

Once businesses were allowed to reopen following the country wide lockdown earlier this year, the BMW showroom and workshop in Battaramulla adapted a single point entry & exit system for customers and employees, to ensure the optimal health of all stakeholders. 

Those who wish to enter the showroom or workshop are required to undergo a temperature check, which is then recorded alongside their contact details, at the entrance. All customers are then given a mask and have their hands sanitized, so that they may enter and interact with their minds at ease. 

For potential customers visiting the showroom to get a feel of their BMW of choice before making the all-important purchase decision, Prestige Automobile has completely disinfected cars at the ready, with only sanitized keys available for use. It may be the new normal, but it is the company’s belief that nothing should stop the customer from being able to buy what they want. 

All Prestige Automobile employees will be at the customer’s side, albeit at a meter’s distance, giving them the same service and care associated with BMW worldwide. Be it at their showrooms or in the workshop where the customer vehicle gets some tender loving care, Prestige Automobile staff will maintain their physical distance, while ensuring to give the customer their best. The company has additionally installed transparent safety screens at all customer-staff interaction points to ensure no direct contact between either of the parties. The BMW 24/7 Emergency Breakdown and Roadside Assistance island wide is in full operation during this time, in strict adherence to all hygiene guidelines imposed by the government, poised to assist customers in their emergencies.

 

Winning with the New Normal 

Prestige Automobile has provided premier automotive services to the Sri Lankan market since 1994, excelling at giving customers what they need, no matter how difficult the circumstances. Even as the markets have been challenged with the pandemic, the company has embraced the new normal in their stride to ensure their customers get the care and service they are known for, and receive the very best BMW experience.