Friday Nov 22, 2024
Friday Nov 22, 2024
Thursday, 14 March 2019 01:13 - - {{hitsCtrl.values.hits}}
Sri Lanka’s most popular beverage, Elephant House Cream Soda, has again earned the highly coveted ‘Beverage Brand of the Year’ honour at the recently concluded SLIM-Nielsen People’s Awards 2019.
This is the 13th straight win in this category for Elephant House Cream Soda, which extends a winning streak that goes all the way back to the inauguration of the SLIM-Nielsen People’s Awards in 2006.
Elephant House was also doubly recognised this year with this beloved beverage also winning the ‘Youth Choice Beverage Brand of the Year’ award for 2019, a strong indicator of the popularity Elephant House Cream Soda currently enjoys among local youth. Further, it is also important to bear in mind that Elephant House Cream Soda has won almost every ‘Youth Choice Beverage Brand of the Year’ award since 2013.
One of the most awaited marketing events in Sri Lanka’s corporate calendar, due to the nominees and awardees being chosen by the voice of the people, the SLIM-Nielsen People’s Awards are the culmination of a comprehensive nationwide research study conducted by Nielsen Sri Lanka, one of the world’s largest information and research companies that provides expertise in market research. The SLIM-Nielsen People’s Awards also stands out because the general public acts as the ultimate judge, rating their favourite brands, personalities, etc. and giving a verdict.
Award winners are identified via an island-wide quantitative face-to-face survey covering males and females aged between 15 to 60 years, that was conducted over a period of five months utilising a structured questionnaire. Tapping all districts in the country, including the North and East, interviews were carried out by trained Nielsen interviewers who exercised randomised household selection, with respondents asked to mention their favourite brands, personalities, etc. across a variety of categories.
“Elephant House Cream Soda has, for the 13th consecutive year, secured the trust and respect of all Sri Lankans, which for us is an achievement far beyond any award or accolade. Hearing our countrymen reaffirm, in their own voice, that Elephant House Cream Soda remains their beverage of choice is a great acknowledgment of all our efforts. I would also like to thank our enthusiastic and earnest consumers, for whom we continue to improve and innovate, and especially the youth who often go out of their way to ask for Elephant House Cream Soda even with an increasingly crowded marketplace,” said Elephant House Head of Beverages and John Keells Holdings Vice President Belindra Weerasinghe.
