Iconic beverage brands Cream Soda, Necto and Orange Crush launch frozen treats

Tuesday, 10 September 2019 00:16 - - {{hitsCtrl.values.hits}}

Sri Lanka’s beloved, iconic beverage brands Cream Soda, Necto and Orange Crush have combined with the classic taste of ice cream and launched a novel range of ice cream popsicles - Cream Soda ICE, Necto ICE, and Orange Crush ICE, recently.

Manufactured by Elephant House, the nation’s legendary household name in the ice cream and beverage sectors, the new frozen treats are a brand extension of its beloved beverage brands, while catering to the constantly evolving tastes of its consumers.

Cream Soda, Necto, and Orange Crush brands are long-time consumer favourites and household brands, popular amongst a wide range of audiences. Virtually dominating the market in its category and widely loved as Sri Lanka’s most popular soft drink and the leading choice amongst young audiences, Cream Soda is renowned for ‘Putting the pop back into your life’.

Asserting its dominance, Cream Soda was recently awarded the ‘Youth Beverage Brand of the Year’ and the ‘Beverage Brand of the Year’ at the SLIM-Nielsen People’s Awards 2019. In addition to winning numerous awards over the years, impressively, it is the 13th consecutive year that Cream Soda has received this accolade as the dominant choice of local consumers.

Necto is also recognised as a fun-loving brand, a firm favourite among younger children, for Necto reaffirms ‘Where there’s Necto, there are kids’.

“Sri Lankans cherish the tastes of Cream Soda, Orange Crush and Necto and their love for ice cream makes life a little sweeter. We take pride in offering them the opportunity to have two of their firm favourites combined into one mouth-watering refreshing indulgence, through the launch of Cream Soda ICE, Necto ICE or Orange Crush ICE,” said Ceylon Cold Stores Vice President and Head of Frozen Confectionary CategorySathish Rathnayake.

Catering to rising demand from consumers for its portfolio of ice-cream related products, Elephant House recently commissioned its new state-of-the-art factory in the Seethawaka BOI zone. Dedicated to this range, the world-class facility has earned admiration as among the largest and modern production facilities in Asia. The factory features the most advanced technology, sophisticated systems, and highly automated manufacturing methods, while stringently adhering to sustainable environment friendly practices.

“We are always searching for exciting new flavours to present to our consumers. We know all our consumers love the taste of Cream Soda, Orange Crush, and Necto. In offering new novel frozen treats, we have created a delicious popsicle experience that the whole family can share and enjoy together. As a company, we are delighted that we were able to make this synergy between our business units, to offer these beloved brands in ice cream and beverage forms to our consumers,” noted Ceylon Cold Stores Vice President and Head of Beverages CategoryBelindra Weerasinghe.

For more than 150 years, Ceylon Cold Stores (CCS) has earned the enviable legacy of serving all Sri Lankan communities. Recognised as the country’s leading manufacturer of carbonated soft drinks and frozen confectionery food products through its legendary brand, Elephant House, the company has succeeded in building ingrained trust and heritage value among citizens. The new range of products is Elephant House’s continued commitment to offer consumers new innovative and exciting products.