Munchee celebrates World Children’s Day with creative twist

Monday, 14 October 2019 00:00 - - {{hitsCtrl.values.hits}}

Ceylon Biscuits CEO Nalin B. Karunaratne and Sales Director/Group General Manager I.M. Khan ceremonially presenting the first copy of the book Wonder Crystal

Munchee, the flagship brand of Ceylon Biscuits Ltd., celebrated World Children’s Day 2019 in a new and innovative way by organising some exciting activities for kids, including the launch of a special children’s book.

The company organised a number of events across the island to celebrate this day and the main event and launch of the book was held at Ape Gama, Battaramulla.

Munchee also organised numerous fun activities to entertain the large number of children who participated in this event. Similar events with many entertaining activities were held island-wide to celebrate this special day with the participation of more than 30,000 children.

The book, titled ‘Wonder Crystal’, is the first of its kind, initiated by world-renowned Sri Lankan children’s storywriter Sybil Wettasinghe and was launched with the objective of encouraging children to use their imagination and explore their creativity and thus complete the story by contributing through their writings, drawings and poetry.

The book, which has been shared with schools in all three languages, may be one that could well be on its way to a Guinness record with the multitude of endings it would attract. Children are requested to forward their entries to CBL.

The event was graced by Guest Speaker Dr. Asanga Wijeratne, a specialist in Human Kinetics and Sports, who elaborated on the importance of helping and encouraging children to think freely and to thus develop their individual personalities and creativity.

Ceylon Biscuits Ltd. CEO Nalin B. Karunaratne said: “Munchee is committed to finding new ways of nurturing and encouraging children to develop their creativity and harness their talents and imagination. At Munchee we constantly strive to focus on the development of children’s ability and have launched many programs for the benefit of the younger generation of the country. We are determined to help develop a creative generation.”