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Each year, Victoria’s Secret kicks off its holiday-selling season with a runway event, designed to build excitement about its products. Not that they need much convincing this year.
Limited Brands, Victoria’s Secret’s parent, is heading into the key holiday season with a lot of momentum. Some of that is coming from its Pink line, which has seen a surge in sales. Pink, a line that targets older teens and college-age girls, is highlighted in this year’s show held recently at New York City’s Lexington Armory. The show is always a hit, even without its “Head Angel,” supermodel Heidi Klum, who quit the show. Celebrity pop stars Katy Perry and Akon will lend their star power this year for an event only Victoria’s Secret can produce. Here are some electrifying scenes from this year’s event. Source CNBC