BlackBerry launches new smartphone model

Thursday, 1 January 2015 00:20 - - {{hitsCtrl.values.hits}}

BlackBerry, a multinational telecommunications company, has launched the BlackBerry Classic, a basic smartphone built for speed and accuracy by incorporating the functional physical Qwerty keyboard. John Chen, Executive Chairman and CEO at BlackBerry, said: “We listened closely to our customers’ feedback to ensure we are delivering the technologies to power them through their day – and that feedback led directly to the development of BlackBerry Classic.”

“BlackBerry Classic is the powerful communications tool that many BlackBerry Bold and Curve users have been waiting for. It’s the secure device that feels familiar in their hands, with the added performance and agility they need to be competitive in today’s busy world,” he added. The BlackBerry Classic though familiar in appearance, will feature various upgrades such as: Three times faster browser, 60% more screen space, 50% longer battery life, greater variety of applications through BlackBerry World and the Amazon Appstore. BlackBerry Classic is built on the brands renowned secure operating system, with built-in protection against viruses, tampering and data leaks. The BlackBerry Classic is private by default, protecting users with encrypted email, web browsing and BBM. “This device underscores our commitment to helping BlackBerry users to be at their productive best and respond to the demands of business from anywhere, at any time,” said Chen. “By bringing back the trusted functionalities, incorporating our latest operating system and building a speedier browser, our users can feel confident they are using the best communications tool out there,” he stated.