BOC’s Chief Marketing Officer among the ‘50 Most Talented CMOs’
Tuesday, 8 October 2013 00:09
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Indunil Liyanage, Chief Marketing Officer of Bank of Ceylon, Sri Lanka’s No. 1 Bank and Asia’s Best Brand, has been honoured with the ‘50 Most Talented CMOs award’ at the Golden Globe Tiger Awards 2013 Malaysia in the presence of a distinguished gathering. This prestigious award ceremony was held on the last day of the World Marketing Summit (WMS) Malaysia at Putrajaya International Convention Centre (PICC), Kuala Lumpur on 30th September 2013. The World Marketing Summit is the culmination of the professional odyssey of the World Marketing Guru Professor Philip Kotler, distinguished Professor of International Marketing at the North-western University Kellogg Graduate School of Management in Chicago. Broad parameters were used for the selection of these 50 Most Talented Chief Marketing Officers (CMOs) such as strategic perspective and business goal management, business ethics and compliance, team orientation and people management, customer focus and networking, performance management and achieving excellence in marketing in their respective markets. This year’s theme of the World Marketing Summit was ‘Better World through Marketing’.
Indunil counts over 24 years of marketing experience in combination of fast moving consumer goods (FMCG), electronics and financial services industry in Sri Lanka. Throughout his marketing career he has built several key international and local brands/products in the country. He has held senior positions in multinationals and local organisations in the capacity of Product/Brand Manager, Marketing Manager, Assistant Vice President – Head of Marketing positions and currently he is a member of the Bank of Ceylon Corporate Management team. This international award recognises his impressive career record, academic and professional achievements. His career experience covers many organisations including private and public sector since 1989. He is currently reading for the Doctor of Philosophy (PhD) at the Faculty of Graduate Studies (FGS), University of Colombo, Sri Lanka. Indunil holds a Master of Science (MSc) in Management from the University of Sri Jayawardenapura. He also holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing UK. He is a Chartered Marketer since 1997 attached to the first batch of Chartered Marketers in Sri Lanka. He was awarded the Fellowship (FCIM) of the Chartered Institute of Marketing (UK) and the Fellowship (FSLIM) of the Sri Lanka Institute of Marketing (SLIM) for his outstanding contribution made to the marketing profession in Sri Lanka. Indunil is a member of the Chartered Institute of Marketing (UK) since 1995. He was the first Sri Lankan selected for the “Intercultural Education for Global Managers” program at the Japan America Institute of Management Science (JAIMS) in Hawaii, USA. He was awarded a full scholarship by the Fujitsu Foundation of Japan to complete this program, in recognition of his academic excellence and potential contribution to international understanding and goodwill in 1996. He has participated in many international training programs including the Strategic Management Executive program which was held at the National University of Singapore (NUS) in 2009.
