CFW Resort Show to hit Negombo runway in October

Friday, 12 September 2014 01:59 - - {{hitsCtrl.values.hits}}

The third edition of the HSBC Colombo Fashion Week Resort Show will be held from 1 to 4 October in Negombo. CFW has proven to be the backbone of the Sri Lankan fashion design industry, celebrating its 11th year with the launch of its third annual show focusing on a collection of resort wear outfits. This much-anticipated seasonal fashion showcase, which has been well-received by the fashion public in both Sri Lanka and the region, is to take place at Jetwing Blue and Jetwing Beach. The unique annual Resort Show will also focus on a variety of new features this year. Speaking about the vision behind the show, Colombo Fashion Week President Ajai.V.Singh stated: “Resort wear is a growing category around the world, and it’s new. I personally feel Sri Lanka is very well positioned to take a lead to create a regional resort wear pivot. This year, the CFW Resort Show is a four-day showcase of the brightest Sri Lankan fashion talent. We are very proud of that and excited about the new opportunities we have been able to create for Sri Lankan designers. At CFW we are determined to take the Sri Lankan fashion industry from strength to strength.” HSBC’s Head of Cards, Products and Services, James Rebert said: “HSBC is proud to once again be part of the Resort Show as it supports two aspects: promoting local designers while simultaneously promoting Sri Lanka as a popular year-round holiday destination. “Each year promises something new for our customers with talented young designers showcasing their creativity through their own labels that are uniquely Sri Lankan. The HSBC Colombo Fashion Week and the Resort shows have appealed to many audiences and we look forward to yet another spectacular show this year.” The HSBC CFW Resort Show will also celebrate the historic town of Negombo, where the first HSBC CFW Resort Wear Show was held. Negombo, a vibrant town that is home to the oldest fishing industry in Sri Lanka, acts as a colourful cultural and historical setting. This year, Negombo will provide the ideal location for the CFW Resort Show. “We are pleased to once again be the resort partner for this extremely special and unique event, which continuously adds value and enhances Sri Lankan fashion. This time around, the CFW Resort Show quite rightly heads to the beach – and the beaches of Negombo provide the perfect venue to showcase the diverse creativity, talent, and commitment of our upcoming young designers. We look forward to the best HSBC CFW Resort Show yet,” Jetwing Hotels Head of Sales and Marketing Ishanth Gunawardene said. New items featured at the show will include a series of “Bright Sparks” shows that were launched earlier this year with talented young undergraduates from a variety of Sri Lanka’s leading fashion institutes. A series of pop-up shops will be featured prominently at the show for the first time this year. Pop-up shops will be designed to create a sales point for items which will be showcased at the event. The shops will be designed by young architects who will compete for the opportunity to create the ultimate shop design. This year, Jetwing will add excitement to the show by featuring two internationally-renowned chefs, Daniel Hebet and Kenneth Loke, who will create a series of culinary masterpieces at the event. The show is to end with a glitzy and glamorous after-party. The key partners of the Colombo Fashion Week Resort Show are HSBC, Jetwing Blue and Jetwing Beach, Colombo Jewellery Stores, TATA HOUSING, Unilever, Land Rover, Wijeya Group, Fashion TV, Vision Care, Spa Ceylon, Hellman Logistics, Wine World, Leo Burnett, Hameedia, Malkey Rent A Car, Cotton Collection, Brandix and Ramani Fernando Salons.