Coke to boost India investment by $3 billion

Thursday, 28 June 2012 00:54 - - {{hitsCtrl.values.hits}}

Reuters: Coca-Cola Co. announced a further $3 billion in investment in India over the next eight years on Tuesday as the world’s biggest soft drinks maker seeks to expand in a country where its flagship brand trails rival Pepsi.

The investment by Coca-Cola and its bottlers, on top of a $2 billion five-year plan announced in November, will hearten Indian officials who are trying to restore investor confidence after growth fell to a nine-year low in the first quarter. Coca-Cola’s announcement comes days after Swedish retailer IKEA, the world’s largest furniture maker, said it would invest 1.5 billion euros to open 25 stores in Asia’s third-largest economy over 15 to 20 years.

“We have increased the investment here because we think, there’s potential here to stay ahead of the curve,” Coca-Cola Chairman and Chief Executive Muhtar Kent told reporters in the Indian capital.

Coca-Cola and its bottlers have spent some $2 billion since the company returned to India in 1993 after pulling out in 1977 when a government ruling would have forced it to share its secret formula.

Coca-Cola lags rival PepsiCo’s brand Pepsi in India’s $10 billion beverages market and it has been trying to aggressively raise its market share - cutting some prices in the summer season for the first time since 2003.

“The brand that has been doing well for Coca-Cola is Thums Up,” said an analyst with a foreign brokerage, who did not wish to be named, referring to a local cola brand owned by the Atlanta-based company.

Kent said Coca-Cola, which also sells brands such as Minute Maid juices and Nestea, was on track to meet its target of doubling its business in a decade with global investment alongside its bottlers of $30 billion in the next five years.

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