Cotton Collection launches new flagship store

Thursday, 15 December 2011 00:59 - - {{hitsCtrl.values.hits}}

Cotton Collection (Pvt) Ltd. launched its flagship store on Monday, colouring the lucrative and vibrant fashion scene in Colombo. Along with the launch of the store, Cotton Collection has also unveiled its new logo.

The change comes in with the evolution of the brand itself. Facing constant changes, fashion and the retail industry is considered a science on its own.

As the consumer is frequently and more than adequately exposed to the current international trends that are capturing the world, it is imperative that the brand is in line with the imminent changes that occur. It is mainly because of this that Cotton Collection had taken steps to re-launch its brand.

“As our brand grows and evolves, we saw the need for expansion. As any fashion trend is as dynamic or style static there is the need to evolve with it. Likewise the fashion brand should always be integrated in to this process.

We felt the need to embody the global, care free persona that signifies Cotton Collection’s brand image,” commented Niloufer Anverally, Managing Director of Cotton Collection.

Cotton Collection is the host to a gamut of women’s, men’s and children’s clothing and shoes with an incredible range of casual and evening wear to choose from. ‘Love Sri Lanka,’ a signature brand at Cotton Collection, has an array of T-shirts and merchandise that captures what it is to be Sri Lankan and proud.

Leather Collection, a distinctive store within Cotton Collection has an entire range of leather products including shoes, bags and belts.

‘HiDesign’ an exclusive up market Indian brand that specialises in beautifully hand-crafted leather bags, wallets and accessories catering to both males and females is most certainly one of the only stores that supply products of such quality and style.

The more price-driven vivid and effervescent brand ‘Raspberry’ is a collection targeted at the trendy, free spirited young women. The range of electric colours that the collection showcases is truly phenomenal. The brand equity and customer loyalty synonyms to how Cotton Collection has with stood competition since its inception in 1991. The new flagship store is set up beautifully, located at Dharmapala Mawatha, Colombo 7.

Walking into the store lets you revel in a truly magnificent and complete shopping experience for the entire family. Conveniently located in the heart of Colombo, the new Cotton Collection store has a true global persona, is spacious, and has ample parking space for over 40 vehicles while in-store, there are designated departments for each segment of clothing, shoes, bags and accessories within the store.

“At the new store, attention to detail was paramount. We have crafted a shopping experience to suit a diverse need. This is what Cotton Collection is about – a store that is perceptive to our customers wants, placing them at the center of the development of our brand,” said Anverally.

– Pix by Daminda Harsha Perera