DSI partners with Star Points to launch unique loyalty program

From left: Dialog Axiata PLC New Business Development Manager Chandana Paththinige, Dialog Axiata PLC New Business Development Head of Group Business Development Chinthana Jayasekara, Dialog Axiata PLC Mobile Telecommunications Head of Business Asanga Priyadarshana, Dialog Axiata PLC Director/Group Chief Executive Supun Weerasinghe, D.Samson& Sons Managing Director Thusitha Rajapaksa, D. Samson & Sons Director Kaushalya Perera, D. Samson & Sons Senior Manager – Marketing Upendra Gunawardhana

DSI recently announced the re-launch of their loyalty program with Star Points; the objective of the program being to offer customers a one-of-a-kind lifestyle ‘loyalty’ experience.

The loyalty program will offer members a vast range of benefits and discounts throughout the year, while giving them the opportunity to earn and burn ‘Star Points’ at DSI Showrooms island wide using the Star Points platform. Members may register for the loyalty program at any of the DSI showrooms across the island. A point worth Rs. 1 will be awarded for every Rs. 100 spent at any DSI showroom. The program also allows members to earn and burn their ‘Star Points’ through other Star Points partner merchants as well.

“Being a customer-centric organisation, we at D. Samson & Sons Ltd. value our customers above all else, therefore the partnership with Star Points is very important to us as it provides us with the opportunity to provide our consumers who are loyal members with a number of benefits and handsome discounts,” stated D. Samson & Sons Ltd. Managing Director Thusitha Rajapaksa. 

“We are delighted to partner with DSI, one of country’s most popular and largest retail networks, on the launch of their new Star Points based loyalty program. DSI customers will receive a host of exclusive promotions and unbelievable discounts under this loyalty program. They will also be able to earn and redeem loyalty points at over 200 DSI Showrooms and across the nation’s largest loyalty networks – Star Points,” said Dialog Axiata Group Chief Executive Officer (CEO) Supun Weerasinghe. “With a growing number of the brands joining the Star Points network, we look forward to providing our Sri Lankan consumers with greater benefits and privileges on more of their day to day purchases.” 

Star Points is the first and largest mobile-based loyalty network in the country. All Star Points customers can earn points, which are redeemable at large partner merchant networks across the island. The Star Points network consists of over 400 partner merchants with more than 20,000 partner-outlets island-wide. They cover a variety of multiple retail sectors expanding to household-items, electronics, grocery, footwear and clothing chains, food and beverage, cosmetics, healthcare, domestic and international travel.

As the main marketing and distribution sector of the DSI Samson Group, D. Samson & Sons Ltd. is one of the largest retail networks in the country, providing footwear, accessories and apparel to the local customer. The organisation is the sole distributor of local footwear brands; DSI, Ranpa, Samsons, Jessica, Waves, Beat, Supersport and AVI whilst also distributing popular international brands such as Reebok, Puma, Fila, Clarks, Florsheim, Redtape, Arrow, U.S. Polo, W and Aurelia. The network of the organisation spans more than 200 company outlets and 4,000 dealers and 39 sales representatives island-wide.