Dulux’s Visualizer app brings colour confidence to Sri Lanka

Wednesday, 1 October 2014 02:44 - - {{hitsCtrl.values.hits}}

First augmented reality ‘picture it before you paint it’ app allows users to see their walls in hundreds of colours AkzoNobel Paints Lanka announced the global launch of the Visualizer app at an event attended by architects and interior designers at The Kingsbury Hotel recently. For the first time in their own home, this new, ground-breaking app will allow users to colour their walls and see the result in real-time, as they move about their rooms, before applying a single drop of paint. The Dulux Visualizer app is free of charge and available now for iPhones, iPads and Android.

A 2013 Global Colour Survey from Dulux showed that 93% of respondents believed that colour has the power to change a person’s mood and make them happy but over three quarters (76%) were afraid of making the wrong colour choice. Dulux Visualizer aims to overcome this and help people around the world dare to add colour to their lives.

With an innovative use of augmented reality, customers are able to picture it before they paint it and to see exactly how hundreds of real shades of paint would look in their own rooms. The smart app can tell the difference between wall space, furniture and fixtures and will cleverly paint around them in real-time, as users move their smartphone or tablet about the room. Customers can quickly and easily swap between paints and the app’s additional masking-tape feature allows users to ‘tape’ off sections of their walls, paint each a different colour, and view first-hand how shades work together. A world-first, the app is expected to evolve into an essential tool for consumers and designers, saving them hours of time, increasing paint choices, inspiring and enabling greater creative use of colour around the home. Dulux Visualizer app will also serve as an invaluable news tool, keeping customers up-to-date with the latest Dulux products and allowing them to try the new shades out immediately. Decorative Paints South East & South Asia Managing Director Jeremy Rowe commented: “We believe that colour has the power to change lives. With the Dulux Visualizer app, we are excited to launch the ideal tool to encourage our customer’s decorative daring and bold experimentation. After talking to over 5,000 customers, designers and painters for our 2013 Global Colour Survey, we know that most of us agree that it takes confidence to express yourself through colour and many of us are afraid of making the wrong choice. The Dulux Visualizer app has been designed to alleviate that anxiety and unlock the world’s creativity!” He continued, “The Visualizer will allow everyone to picture it before they paint it. Each and every user can now try out as many shades, combinations and finishes as they please, as often as they like, so they can take that final step and colour with confidence.” The Dulux Visualizer app is available for free from the iTunes App Store on iPhone or iPad at bit.ly/1mMaYpl and on Android at bit.ly/1nJfKnU. The app is available in 27 countries, customised to the primary language of each. Customers can visit www.dulux.lk to learn more.